What’s new from The World Leader in Sonic Branding® – Summer 2026
Our team at SAM has been busy with some exciting projects this year – creating custom sports anthems, experiential sound, and sonic branding for World Cup and CNN’s The Fourth in America events.
World Cup 2026 – 30 Rock Fan Village
When it comes to sports, it doesn’t get any bigger than the World Cup. SAM partnered with Quince Imaging to deliver immersive sound design for an 850-foot projection on the iconic 30 Rock facade at the NYNJ World Cup ’26 & Telemundo Fan Village at Rockefeller Center. The experience ran for 20 days—from the quarterfinals through the World Cup Final on July 19.
Montage
Pinball
Trophy
Goal
Fox Television Stations’ FIFA World Cup Coverage
Stephen Arnold Music (SAM) teamed up with Fox Television Stations to compose “The World Is Here” – a dynamic, soccer-themed anthem for its FIFA World Cup coverage nationwide. Blending high-energy percussion, cinematic brass, and localized cultural genre styles, SAM created a custom sonic branding toolkit used across 29 local station markets.
World Cup – Full Theme
Dallas Signature Spot
Dallas Thank You Spot
Phoenix Spot
CNN: The Fourth In America – Celebrating 250
For America’s 250th birthday, CNN tapped Stephen Arnold Music (SAM) to create a fresh, cinematic soundtrack for its The Fourth in America: Celebrating 250 coverage. SAM composed a custom music package – blending soaring orchestral arrangements, contemporary beats, and patriotic motifs – to give CNN’s multi-day broadcast a dynamic identity for years to come.
Super Open
Here In America
Day Time
Independence Eve Live