What’s new from The World Leader in Sonic Branding® – Fall 2026
Our team at SAM has been busy with a wide range of exciting projects – creating custom music and sonic sounds for sports, news, and shows. Here’s a rundown of what we’ve been up to lately.
WTGL Golf – TMRW Sports
Sonic Branding • Custom Music • Sports
Stephen Arnold Music (SAM) created the sonic identity for the WTGL, the newly-launched women’s team golf league from TMRW Sports, created in partnership with the LPGA and seen on ESPN.
For WTGL, SAM reimagined the musical DNA they established for TGL, developing a theme that retains its predecessor’s connection while giving the women’s league its own distinct musical personality. The music takes on a more refined, orchestral-pop direction, featuring prominent strings, organic drums, and an overall more cinematic vibe.
TGL Golf – Season 3 Promo
Sonic Branding • Custom Music • Sports
For the build-up to Season 3, TGL and TMWR Sports put together a retro-arcade-themed promo campaign complete with 8-bit graphics and audio. SAM transformed our original sonic brand for TGL into a vintage video game soundtrack with all the synthy beeps of the 80’s and 90’s.
Atlanta Hawks – Gray Media
Sonic Branding • Custom Music • Sports
Stephen Arnold Music created a custom sonic branding package for Gray Media and Raycom Sports’ Atlanta Hawks broadcasts. Blending live orchestration with authentic Atlanta hip-hop culture, this dynamic new theme drives coverage across Prime Video, WANF, and Peachtree Sports Network.
The Good Side – Gray Media
Sonic Branding • Custom Music • Localing
Stephen Arnold Music (SAM) delivered sonic branding and custom music for The Good Side – an uplifting television and digital program that focuses on positive, inspiring stories and community changemakers. The music expands on these themes with an upbeat pop feel featuring electric guitars, plucked synths, and rock drums.
Hosted by Debra Alfarone and Graham Ulkins, The Good Side airs as a half-hour daily program on local Gray Media television stations nationwide and via streaming platforms like Local News Live.
CNN Negocios – CNN Español
Custom Music • International • Network News • Sonic Branding
Stephen Arnold Music (SAM) delivered sonic branding and custom music for CNN Negocios – a Spanish-language financial and business news television show broadcast by CNN en Español. The tight orchestral theme provides a sense of authority while the pop groove and subtle classical guitar lines add a world flavor.
The program is hosted by Gabi Frías, a prominent Mexican journalist with more than two decades of financial reporting experience. The show serves as an analytical space to break down the complexities of global economics, corporate movements, and volatile markets, making them accessible to consumers and viewers across the Americas.
“Service & Sacrifice” – FOX MLB All-Star Game
Production Music • Sports
SAM provided the music for a moving tribute film that opened FOX’s coverage of the 2026 MLB All-Star Game. Narrated by Morgan Freeman, the piece honored former MLB players who served in the U.S. Armed Forces, with an emotional orchestral score reflecting their service, sacrifice, and legacy.
Christiane Amanpour – Special Tribute
Congratulations to Christiane Amanpour on her 43-year career at CNN. For the last 20 years, Stephen Arnold Music has had the privilege of providing the sonic brand and soundtrack for all three of her shows. In my opinion, Christiane Amanpour is the gold standard of journalism and a fearless trailblazer who has defined global reporting for decades. She will be missed, and we wish her the very best in her future endeavors.
There is still some time left to appreciate her work on CNN:
- Her flagship show “Amanpour” will run daily through the end of this year, then shift to a weekly show through June 2027.
- She will continue hosting “The Amanpour Hour”, the weekly Saturday program, through May 2027.
- Her current affairs program “Amanpour & Company” on PBS will conclude at the end of this year (a collaboration with CNN).