Everyone is working on a WIDE variety of projects these days, and many of them require carefully nuanced emotional messaging. Here are some well-produced spots, most are crafted with tracks from our production music library, The Vault.
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Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF » | Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]
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At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]
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For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]
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OK – you’ve searched and searched, and you STILL can’t find that “just perfect” piece of music for your new project. Sometimes close enough – just won’t cut it. You need a fresh, original piece of music. But how do you start? Brand Context First, examine the brand context of the entity that this music will represent. Make sure that you understand the brand fully before trying to express it […]
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The Vault production music library from Stephen Arnold Music has added the world-renowned BMG Production Music Library. The Vault is now bigger, broader and deeper – and is designed to provide music with maximum emotional impact for advertising, productions and events. With more than 180,000 tracks from internationally-acclaimed artists, it’s used by top international ad agencies, corporate marketing teams, creative studios and post production houses. The Vault is the newest, […]
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It’s time to assemble your video masterpiece – but wait! First, check out these time-honored techniques for making music work harder for you in your productions. 1. YOUR FIRST DECISION When producing content, your FIRST decision should be about choosing your music and sound design. Your music selection will set the pace, tone and overall vibe of your content. You will find that your shot selection and editing will be […]
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Stephen Arnold Music Nominated for Ten Promax Awards at 2019 Station Summit The World Leader in Sonic Branding® Recognized Across Multiple Categories DALLAS – June 6, 2019: Stephen Arnold Music, the World Leader in Sonic Branding™, announced that it has been nominated as a finalist with 10 entries in nine categories at the Promax North America Station Awards at the 2019 Station Summit in Las Vegas. The awards will be […]
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SAM is returning to the Promax Conference and Station Summit this June, and we’ll be bringing – and giving away – some really cool, iconic guitars. This year’s we are doing “Grunge Guitar Giveaways,” which feature unique replicas of guitars popularized during the ‘90s grunge movement, including those played by Sonic Youth and Nirvana’s Kurt Cobain. The 2019 Promax Conference 1960’s Fender Jazzmaster Replica Introduced in 1958, following the success […]
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Manage your expectations. OK…so you’re in deep on your perfect project, and you’ve found the perfect track – it’s from Coldplay! Stop immediately! Managing your – or your clients – expectations is the most important first step! Commercially released songs from recording artists can be wildly expensive to clear, if they’ll even clear at all. Instead, we typically use reference tracks not synchronized to a project to gauge the overall […]
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