OK – you’ve searched and searched, and you STILL can’t find that “just perfect” piece of music for your new project. Sometimes close enough – just won’t cut it. You need a fresh, original piece of music. But how do you start? Brand Context First, examine the brand context of the entity that this music will represent. Make sure that you understand the brand fully before trying to express it […]
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The Vault production music library from Stephen Arnold Music has added the world-renowned BMG Production Music Library. The Vault is now bigger, broader and deeper – and is designed to provide music with maximum emotional impact for advertising, productions and events. With more than 180,000 tracks from internationally-acclaimed artists, it’s used by top international ad agencies, corporate marketing teams, creative studios and post production houses. The Vault is the newest, […]
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It’s time to assemble your video masterpiece – but wait! First, check out these time-honored techniques for making music work harder for you in your productions. 1. YOUR FIRST DECISION When producing content, your FIRST decision should be about choosing your music and sound design. Your music selection will set the pace, tone and overall vibe of your content. You will find that your shot selection and editing will be […]
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Stephen Arnold Music Nominated for Ten Promax Awards at 2019 Station Summit The World Leader in Sonic Branding® Recognized Across Multiple Categories DALLAS – June 6, 2019: Stephen Arnold Music, the World Leader in Sonic Branding™, announced that it has been nominated as a finalist with 10 entries in nine categories at the Promax North America Station Awards at the 2019 Station Summit in Las Vegas. The awards will be […]
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SAM is returning to the Promax Conference and Station Summit this June, and we’ll be bringing – and giving away – some really cool, iconic guitars. This year’s we are doing “Grunge Guitar Giveaways,” which feature unique replicas of guitars popularized during the ‘90s grunge movement, including those played by Sonic Youth and Nirvana’s Kurt Cobain. The 2019 Promax Conference 1960’s Fender Jazzmaster Replica Introduced in 1958, following the success […]
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Manage your expectations. OK…so you’re in deep on your perfect project, and you’ve found the perfect track – it’s from Coldplay! Stop immediately! Managing your – or your clients – expectations is the most important first step! Commercially released songs from recording artists can be wildly expensive to clear, if they’ll even clear at all. Instead, we typically use reference tracks not synchronized to a project to gauge the overall […]
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The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 20th. That’s when we’ll be hosting our 9th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year we’re jammin’ […]
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In 2018, Augusta National Golf Club announced a partnership with NBC and Golf Channel to broadcast the inaugural Augusta National Women’s Amateur (ANWA). This event, taking place the week before The Masters Tournament, was established to inspire greater interest and participation in the women’s game of golf. Our team at Stephen Arnold Music was tasked with composing a theme for the tournament – not just for the inaugural year, but […]
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Most of us know what big companies look like. They’ve spent millions of dollars on market research, focus groups, graphics designers, social media and televisions spots. Some of these companies are iconic brands: Apple, Microsoft, Intel, General Motors, Nike, etc. And they all feature highly refined logos and graphic consistency. But what do they sound like? Branding has been a hot concept for the past 20 years, but with the […]
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OK, some say it was the worst Super Bowl of all time. Certainly, if you love a defensive struggle, the 2019 contest was fascinating. But the lack of scoring meant for few thrills for the casual football viewer. To make matters worse, the halftime show starring Maroon 5 with Travis Scott and Big Boi didn’t seem to inspire many kudos, either. Plus, the ratings for this contest were the lowest […]
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