News & Press

I'm Weather Ready

I’m Weather Ready – Image Campaign and Guitar Giveaway

UPDATE:  And The Winner Is … Watch, then enter to win a Weather Ready RainSong guitar. Did you say “Weather Proof Guitar?” Don’t fret about the weather with this cool, “Weather Ready” RainSong guitar! Strike a chord with you? You could win it! To enter, just listen to our new multi-platform weather image audio/video package, I’m Weather Ready, and leave your comment below. It’s that easy. We’ll print out all entries, […]

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The Company We Kept - 2016

The Company We Keep

It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.

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More Than Just Guitars

More Than Just Guitars

Anyone who knows SAM knows we love our guitars. But since Stephen is an avid collector of more than just the classic six-string we all know so well, I thought it’d be fun to show off some of the less-well-known instruments we have around the studio.

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Featured Video Play Icon

Everywhere I Go – Giveaway Winners

We are pleased to announce the winners of our “Everywhere I Go” Guitar (and Uke) Giveaway. The Oscar Schmidt Koa Wood Ukulele goes to Brad Klukow of KAAL-TV. Next is Katharyn Devile of KLTV-TV, winner of the Martin Koa Wood Acoustic Guitar. And finally, taking home the Gretsch 5420 Hollow Body Electric is Michael Nurse of WKBW-TV! Thanks so much for entering, everyone, and congrats to our winners!

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SAM JAM 2016

Station Summit 2016 Wrap Up

Well, this year’s PromaxBDA Station Summit was a rousing success! Besides the many meetings we had with dozens of clients, we had our Guitar Gods Giveaway, the Battle of the Promo Superstars session with our own Dave Baumann, an open suite party (complete with impromptu jam session) and, of course, our 6th Annual SAM Jam. Wednesday night’s open suite was a first for us. We decided to open up the […]

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Brain

Top 50 Most Loved Sounds

At Stephen Arnold Music, we are obsessed with sonic branding. Our mission, on every project, is to create a distinctive melody or sound that will connect a brand or product to its target audience. Sound and music share a unique quality. They can both trigger memories – and emotional responses. A certain song can remind you of the first person you fell in love with, a sporting event, a certain […]

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C&C logo

MAN YOUR OWN JACKHAMMER – Coheed and Cambria, “The Color Before the Sun” Tour

“We’re turning into our very own Comic-Con!” Those were the words of Coheed and Cambria front man Claudio Sanchez as he pulled back his massive coiffe to welcome the capacity crowd and its many costumed attendees.  You see, Coheed fans don’t simply ignore the “never wear the shirt of the band you’re there to see” rule; they break it to a whole new level!  The only people in the audience […]

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CBS Local – And The Winner Is …

The comments are in, the drawing is done, and we have a winner in our CBS Local Guitar Giveaway! Congratulations to Jerry Bever from KTVA. This beautiful 60th Anniversary Fender Stratocaster is all yours!

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Fender Strat Giveaway

CBS Local – Guitar Giveaway

Update: We have our winner! Enter to win this Fender 60th Anniversary Stratocaster! 60th Anniversary Fender Stratocaster Imagine this exquisite Fender Stratocaster electric guitar – in YOUR hands! It’s easy … just take a listen to our new “CBS Local” news and branding music package from Stephen Arnold Music, and leave a comment below to enter* for your chance to win this spectacular axe!! Drawing to be held on Friday, […]

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Local News Themes

A Look Behind The Curtain – Creating “Guardian”

We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]

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