News & Press

Stephen Arnold Music Delivers Sonic Branding to CNN, Sony Interactive, PBS, and CGTN

The World Leader in Sonic Branding® Launches New Custom Music and Sounds for Networks, Broadcasters, Video Games Our team has been busy working on projects with top content creators to forge enduring connections worldwide. Several of our newest sonic brands and custom music solutions are engaging global audiences of top networks, broadcasters, and video game studios. Recent highlights include: PBS/CNN — “Amanpour & Company” Award-winning journalist Christiane Amanpour continues to […]

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Stephen Arnold Music Refreshes China Global Television Network (CGTN) With New Sonic Branding

Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]

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Stephen Arnold Music Updates PBS’ ‘Washington Week’ Identity with New Sonic Brand and Custom Music Package

DALLAS, TX — Stephen Arnold Music, the World Leader in Sonic Branding™ brought a dynamic new sound to “Washington Week,” one of America’s longest-running public affairs programs produced by PBS and WETA-TV. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week,” the 50-plus year old show, currently moderated by Robert Costa, that has long been lauded for […]

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MLB The Show 18 – Sony Interactive

The SAM creative team was recently approached by Sony Interactive to create a distinctive and compelling composition for their then-upcoming blockbuster Major League Baseball title for PlayStation 4, The Show 18.  They wanted a piece that had an epic “sports” sound that included modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian […]

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Battle of the Promo Superstars

Battle of the Promo Superstars – PromaxBDA Station Summit 2018

From left: Dave Bauman, Drew Sidner, Diane Hannes, Alissa Frick and Tim Sarquis For the 3rd consecutive year, Dave Baumann, our Marketing and Creative Director here at Stephen Arnold Music, hosted the popular “Battle of the Promo Superstars” session at the PromaxBDA Station Summit in Las Vegas, Nevada on June 28, 2018. And it did not disappoint! It’s a simple concept: Each of the four O&O TV station marketing panelists […]

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PromaxBDA 2018: Six-Strings of the ’60s Guitar Giveaway

SAM is returning to the PromaxBDA Conference and Station Summit this month, and we’ll be bringing – and giving away – some really cool, unique guitars. This year’s two giveaways feature replica guitars that were popular during the ’60s. At the PromaxBDA Conference, a lucky winner will go home with a custom Gibson SG, hand-painted with bright colors, peace signs, and other nods to the culture of that time. A […]

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Sonic Branding for the Royal Wedding – CNN Worldwide

With more than two billion people worldwide watching the royal wedding of Prince Harry and Meghan Markle, it was one of the biggest television events of the year. And for those of you that may have watched the royal wedding coverage on CNN, we’re excited to say that our creative team at Stephen Arnold Music composed and produced the custom music for the event. The CNN coverage aired in 190 […]

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SAM JAM Station Summit 2018

Station Summit 2018 – SAM JAM and Six Strings of the ’60s Guitar Giveaway

Summer is on the way, and so is PromaxBDA’s Station Summit! Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 28th. That’s when we’ll be hosting our 8th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year […]

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Winner Announcement – Tom Petty Autographed Stratocaster

After an unprecedented response of over 300 entries, we have drawn a winner for our The Vault: Tom Petty Autographed Guitar Giveaway. A big congratulations to Russell Streit of TruTV! Thanks to everyone for checking out The Vault and entering our drawing!  Stay tuned to S.A.M. for more music and, of course, MORE GUITARS!

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The PromaxBDA Daily Brief Podcast: Sonic Branding with Stephen Arnold Music

Stephen Arnold Music President Stephen Arnold and VP, Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, incorporating music and settings from around the world in these packages, designing sounds for video games such as Playstation’s upcoming Major League Baseball game and the firm’s bread-and-butter: building comprehensive sonic brands […]

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