A critical factor in this year’s Super Bowl was the play of the Tampa Bay Buccaneers’ offensive line. They dominated Kansas City, limiting its defense to one sack and paved the way for the Buc’s running attack. While quarterback Tom Brady and his star backs and receivers got the headlines, the guys in the trenches were no less essential to the team’s win. This year’s crop of Super Bowl ads […]
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Winter’s on the way, but are you thinking about your station’s image? There will be some extra inventory available on your station next year, so it’s the perfect time to take a quick look at our latest image campaigns. Many viewers are now home all day… so it’s a unique opportunity to drive ratings with a fresh image marketing initiative!
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Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]
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Sonic Branding Agency’s custom music package supports the launch of cable network’s 3-hour, nightly newscast delivering national news – without the slant. DALLAS—September 01, 2020— NewsNation, the new, 3-hour primetime newscast airing on Nexstar Media Group’s WGN America cable network, will deliver news reporting that is fact-based, impactful, educational and unbiased. The most ambitious national newscast to appear in decades, NewsNation is based at WGN America’s Chicago headquarters and led […]
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Article written by Jesus Parra from Tiburon Transmedia It’s no secret that music plays a crucial role in storytelling. Since the early days of cinema, music has been a pillar to convey emotions and give moving images their intended meaning. Nowadays, music and audio have taken a major role – albeit with less awareness among the general public – in shaping the storytelling experience and even in marketing of major […]
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It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]
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We have our winner! Congratulations to Tim Sturgess at WTWO-TV. Thanks to everyone who listened and entered the giveaway!
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UPDATE: We have our winner! Watch the drawing here » It’s guitar giveaway time here at Stephen Arnold Music. This time YOU get to pick your prize from one of three terrific packages! Each package includes: a guitar, amp, strap or microphone, and a cord To ENTER, just listen to some new, compelling playlists from The Vault: International | Serious Drama | Uplifting Then leave your comment below, and you’re […]
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At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]
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Imagine your morning routine – what do you hear? Fresh coffee percolating, your alarm awakening you, crisp toast popping up? These sounds, and others, combine to create a familiar, comforting beat – the soundtrack of your morning routine. Stephen Arnold Music is excited to announce the release of “Morning Routine”, our new morning image campaign: a fully produced, cost-effective marketing package for morning promotions. It’s sure to make a fun, […]
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