Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]
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We’re very proud of our international work for networks like Al Jazeera (Qatar), Alhurra (Middle East), India TV, GSP Sports (Romania), TRK (Norway), TRT1 (Turkey) … it’s a pretty long list! A decade ago, we delivered music via FedEx – now we can FTP our latest mixes instantaneously. But in either case, we’re usually tracking and mixing in our Texas studio while our clients are a VERY long way away. […]
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We here at SAM can’t resist having fun with music – in all its forms. Now we’re doing it again with the latest in our series of limited edition vinyl releases. Behold our latest creation, “What’s Printed Where.” What’s the deal? Well, take a clear vinyl record that you can see through. Next, slip it into a transparent sleeve with a yellow image, then slide that sleeve into an […]
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We’re excited to announce our guitar giveaway for Texas Association of Broadcasters 2015: A Road Worn Fender Stratocaster signed by Tom Petty! The Tom Petty six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout TAB2015. Joining Petty’s axe will be a signed B.B. King “Lucille” Gibson, an exact replica of Stevie Ray Vaughan’s Fender Stratocaster, and a historic 1927 Gibson L-1 […]
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Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a […]
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The annual Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry! If you are attending the conference at The Mirage in Las Vegas, then stop by our special Promax guitar display — you’ll see some amazing legendary guitars from Stephen’s personal collection that are featured in his book, A Story […]
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We’re excited to announce our annual guitar giveaway for PromaxBDA 2015: Straight from Stephen’s collection, an American Standard Fender Stratocaster signed by Tom Petty! The Tom Petty six-string will be part of our “Guitar Legends” exhibit on display at the Stephen Arnold Music kiosk throughout PromaxBDA. Joining Petty’s axe will be a signed B.B. King “Lucille” Gibson, an exact replica of Stevie Ray Vaughan’s Fender Stratocaster, and a historic 1927 […]
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What a long strange trip it’s been. As you can guess from my last name, I’ve been around Stephen Arnold Music for quite a long time. I’ve often mused that it was quite an eye-opening discovery, around age 8 or 9, to find out that EVERYONE didn’t have a recording studio. While the business has changed from its humble origins as Stephen Arnold Productions, one thing has remained the same: […]
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Voting is now officially open for our online contest “What’s The Sound of Your Story?” Check out the Best Work from Your Peers here » Cast Your Vote. You Choose Who Wins! THE WINNING STATION will receive this amazing guitar from Stephen’s collection: An authenticated 1980’s Gibson Les Paul signed by Les Paul! How It Works: Simply click on the “thumbs up” icon for the video you like. Users can […]
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WHAT’S THE SOUND OF YOUR STORY? It’s a contest! Simply submit your Promos, Branding, Image Campaigns, PSA’s, Specials & Graphic Opens. Then check out the best work from your peers on our video voting site. You Vote to Choose Who Wins! (Voting starts January 26th) ENTER YOUR VIDEOS NOW – IT’S EASY! How It Works: Simply enter your video(s) with the form above (must be a YouTube or Vimeo link) […]
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