We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]
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We’re very proud of our international work for networks like Al Jazeera (Qatar), Alhurra (Middle East), India TV, GSP Sports (Romania), TRK (Norway), TRT1 (Turkey) … it’s a pretty long list! A decade ago, we delivered music via FedEx – now we can FTP our latest mixes instantaneously. But in either case, we’re usually tracking and mixing in our Texas studio while our clients are a VERY long way away. […]
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UPDATE: And The Winner Is … Hey, you. Wanna win a guitar? We’ve got two chances for you to win! Straight from Stephen’s collection – a 15 year old, slightly abused 2000 Fender Artist Series Stevie Ray Vaughan Stratocaster could be all yours. To enter, just listen to the demo of our latest news music package, then leave a comment below suggesting a name for the package (serious suggestions only, […]
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We here at SAM can’t resist having fun with music – in all its forms. Now we’re doing it again with the latest in our series of limited edition vinyl releases. Behold our latest creation, “What’s Printed Where.” What’s the deal? Well, take a clear vinyl record that you can see through. Next, slip it into a transparent sleeve with a yellow image, then slide that sleeve into an […]
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Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a […]
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What a long strange trip it’s been. As you can guess from my last name, I’ve been around Stephen Arnold Music for quite a long time. I’ve often mused that it was quite an eye-opening discovery, around age 8 or 9, to find out that EVERYONE didn’t have a recording studio. While the business has changed from its humble origins as Stephen Arnold Productions, one thing has remained the same: […]
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We’ve had quite an eventful year here at SAM – which we’ll no doubt touch on very soon, so check back here in the coming weeks! But in a year where we saw one of our largest rebranding projects EVER in CCTV International, we just had to get out to Promax Asia, held this year in Singapore! Stephen Arnold Music was pleased to be a sponsor this year, and if […]
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Working for The World Leader in Sonic Branding™ means I’m well versed in the Pavlovian effect music has on the human brain. Which is a fancy way of saying that as a mega sports fan, I know that when I hear this: …I’m ready for some Football! That, of course, is Sonic Branding: Being able to identify something – anything – based only on the music or notes associated […]
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Coming from a country where oil refineries are the bread and butter of life, you wouldn’t be surprised to know that a music career doesn’t sound too appealing to the ears of some parents where I grew up. That was kind of my case. I was born and raised in a little town in the north part of Venezuela, on a little peninsula called Paraguana. There are three things you […]
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We’ve been making music for a long time. And we’ve been lucky enough to produce branded music packages for some of the largest networks in the world. When we produce a volume of production music for our production music collection, The Vault, our same standards carry over into every step along the way. Accomplishing that, of course, is easier said than done. So you want to produce a volume of […]
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