This is The Place (really) – The Station Summit Conference!
Most trade shows, no matter the industry, can be summed up in a handful of trite sales adages: “Putting a Name with a Face”, “Meeting and Greeting”, “Distinguishing Yourself from the Competition”, “Enhancing Company Awareness” and finally “Selling the Sizzle not the Steak” (maybe not so much the last one, but I heard that line once and I’ve always wanted to use it). For us, the second annual PromaxBDA Station […]
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