The Sweet Sound of Travel
Every destination has a distinct vibe, from the people and culture, to the food and entertainment, to the imagery, colors, and yes, even sounds. Stephen Arnold Music — friends call us ‘SAM’ — has been creating custom and production music for over 30 years. As the world leader in sonic branding, we’ve worked with destinations and tourism clients around the globe to ensure their advertising, social content, logos and more sound every bit as good as they look.
Featured Work
Key West
Sonic Branding • Custom Music • Tourism & Destinations
For Key West’s latest promotional campaign — Close to Perfect, Far from Normal — Tinsley Advertising wanted audiences to feel the island’s diverse, quirky, and genuine vibe. SAM’s composers tapped into the human element of the island, recording acoustic instruments played by hand in real time to showcase the life, color, and variety of Key West.
Airbnb | Icons
Sonic Branding • Production Music • Social Media
Airbnb and Hogwash Studios sought out SAM for the launch of Airbnb Icons — a series of imaginative experiences immersing guests in the worlds their favorite films and entertainers. SAM selected tracks from The Vault to amplify the personality of the X-Mansion and Incredibles house among others. Spots quickly went viral on TikTok, Instagram, and X with millions of engagements.
Travelogue
Sonic Branding • Custom Music • Tourism & Destinations
Travelogue – CGTN’s flagship show for travel, adventure, and tourism — takes viewers on a journey beyond the typical tourist spots to explore the most beautiful and authentic aspects of local cultures. SAM’s upbeat musical theme compliments the show’s playfully animated intro and gets viewers set for adventure.
Southwest Airlines
Production Music • Sonic Branding • Advertising
Southwest’s latest campaign, The Big Flex, by GSD&M, is all about customer choice and flexibility. To support SWA’s Hawaiian destination spots across multiple platforms, SAM selected a Pacific island track with the perfect blend of ukulele, light percussion, and a hint of Southwest playfulness.
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