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CGTN sonic branding

Stephen Arnold Music Shines at Broadcast Production Awards with Four Wins

DALLAS—July 13, 2020— Stephen Arnold Music came up big at NewscastStudio’s annual Broadcast Production Awards, picking up four awards – including Best Overall Use of Music for CNN America’s Choice Debate “Super Open”, a fully orchestrated, three-act music score. Other honors came for the studio’s work for China Global Television Network (CGTN), Scripps Television Stations and WDAF/FOX 4 Kansas City. Now in its 11th year, the Broadcast Production Awards honor […]

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Sonic Branding client solutions

The Company We Keep – Sonic Branding Roundup

2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]

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Stephen Arnold Music Refreshes China Global Television Network (CGTN) With New Sonic Branding

Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]

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The PromaxBDA Daily Brief Podcast: Sonic Branding with Stephen Arnold Music

Stephen Arnold Music President Stephen Arnold and VP, Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, incorporating music and settings from around the world in these packages, designing sounds for video games such as Playstation’s upcoming Major League Baseball game and the firm’s bread-and-butter: building comprehensive sonic brands […]

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