To my surprise last month, Stephen Arnold Music was treated to a half day at the State Fair of Texas. We enjoyed fried food, expensive cheap beer, bumper cars and adrenaline-pumping thrill rides, all of which made for a great team building experience. It was pretty much all of us, from Stephen on down to the intern kid, Noah. It was mad dash to see who could eat the worst […]
Read More »As we set out to create the sonic brand and music package for iconic international journalist Christiane Amanpour, we were given a handful of key words for creative direction: Elegant Authoritative Intellectual Classy Serious Not dark Not overly uplifting According to her Wikipedia entry, Amanpour “joined CNN in 1983 as an entry-level assistant” and “worked her way up to an international correspondent in 1990. Her first major assignment was the […]
Read More »Well, we got a great response for the iNews giveaway. Thanks to everyone for participating. And special thanks for all the kind remarks about the music! We’re really proud of this new package, and we’re so happy to see that it resonates out there in the real world. So without further delay, congratulations to: Dave Medley of WLEX-TV — iPhone Eric Christiansen of Film Garden TV — […]
Read More »As a part of the sales department here at Stephen Arnold Music, I know that the instruments I play are my Toshiba telephone and my mighty Mac PowerBook G4. That’s my daytime life. But when I go home, it is another thing altogether. In my home office (sometimes I refer to it as my stage), I keep three of my best friends: a (what can now be called vintage) C-1 […]
Read More »Imagine walking into a Bentley dealership and saying, “Gee, I sure like that $375,000 Azure, but I only have $30,000 to spend. Do you think you could accept that?” This an interesting excerpt from a book by Tom Petty’s publishing manager, Randall Wixen. (The Plain & Simple Guide To Music Publishing.) Wixen hits on how everyday, music is becoming “devalued” and how important it is for us (writers and publishers) […]
Read More »When we were asked to write the song for CBS Early Show’s new “A Lot Happens Early” promo campaign, CBS called and outlined what they wanted to hear, their objectives, the audience they were targeting, and gave us a few reference tracks. It had to be a song you knew was a hit the first time you heard it. At SAM, we all agreed: Let’s knock the ball out of […]
Read More »Hear more from Halls of the Machine…
Read More »Fresh off of Promax/BDA, and fresh out of Road-Worn Fender guitars, Stephen Arnold Music is proud to present the lucky winners: And finally, we have the online winner. The drawing took place this afternoon at our studio outside of Dallas; you can see it here: The winner is Ray Lambiase with Fox Business Network. Congratulations, Ray and thanks to everyone for your comments and participation – we hope you’ll keep […]
Read More »SAM is featured in the June edition of Post as part of a story on Sonic Branding. The hard copy of the magazine published pictures of the studio and some thought provoking words from the big man himself, Stephen Arnold. You can check out the abridged online version here. Stephen’s interview is the lead story on the article, which features several other sonic brand…ers… (is that phrase fair game yet?), […]
Read More »We are finalizing the details for a new release that we are particularly excited about: the ambient instrumental group Halls of the Machine. Since several of the band members are local, we had the privilege to meet with two of them, Michael Jerome and Mike Graff, to learn about the project they conceived, recorded and produced at the end of their days with Course of Empire.
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