We’re excited to share the news about our latest project – a custom sonic brand and music package for CNN’s newest Prime Time show “Erin Burnett OutFront”. Also, check out this clip from CNN: “Erin Burnett Behind The Scenes” which features the music and a brief clip of us! or check it out on CNN The producers of OutFront wanted music that would really set the show apart, something different […]
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We had a lot of fun creating an upbeat sonic brand and music package for the new season of Golf Channel’s hit series Playing Lessons. The directive was to create a lively and playful soundtrack built on a driving pace that would underscore edited video and graphics. Golf Channel wanted a strong, organic music logo to anchor the package, so we came up with a four-note hook. The music incorporates […]
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We are honored to be entrusted by CNN to create the music for their coverage of “9/11- Ten Years Later.” CNN will use the music in a range of shows and promotions during the week leading up to the commemoration, and a secondary, more sparse arrangement will play behind CNN’s live coverage of the unveiling of the 9/11 Memorial on Sunday, September 11. In the creative process with the network, […]
Read More »For those in the industry, you know that mastering a song takes time and effort. Record producer Rick Rubin requested an iTunes-specific master on the latest Red Hot Chili Peppers release, I’m With You. The song now has three formats one for iTunes, one for CD, and one for Vinyl. Although unusual now, this trio of formats, may soon become mainstream. Which format do you prefer – tell us your thoughts! http://bit.ly/qBN4iC
Read More »“Troubadour TX” … is a 22 one hour episode television series following talented singer songwriters as they chase their dreams across the Lone Star State. Debuts all across America beginning September 22.
Read More »This is a clip from the Promax NYC “Marketing Genius” session this June showing the creative behind the WGNO-TV, New Orleans “God Bless Louisiana” campaign.
Read More »When it comes to writing music for a documentary series, reality show, film or even the network news, the process is always the same. In order to create a piece that fits your client best, it is essential to determine what sound your client is looking for. It is best to sit down with your client and ask them essential questions such as: What image are you wishing to convey […]
Read More »There’s nothing new about the sonic brand, it’s been going on for tens of thousands of years. Think about the rooster crowing, the thunder from the lightning. All these things are basically the foundation of what a sonic brand is: They evoke an emotional response when somebody hears it. What a sonic brand really does is evoke something in your brain that says, “Hey, go do this,” or “Get ready […]
Read More »Heard a great unknown singer-songwriter? indie band? We’re looking for them. Send us a track (stephenarnold@stephenarnoldmusic.com) and each month we will post and everyone will vote. The winner will receive a very cool guitar from Stephen’s collection. All entries must be received via email by 30th of each month. Winner will be annouced 7 days later. Kool stuff from your friends at SAM.
Read More »At last week’s PromaxBDA conference in New York City we gave away more cool stuff, including 2 guitars (one ‘Hendrix’ model Strat, and a Tom Petty autographed Telecaster), as well as some awesome leather jackets & boots, and even a copy of Stephen Arnold’s forthcoming book “A Story of Six Strings.” Congratulations to all our winners: • Elizabeth Massip of Bravo won the Fender Telecaster autographed by Tom Petty. • […]
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