Here’s The “Tune Up Your Station” Winner
We have our winner! Congratulations to Joey Kinsey from Lockwood Broadcast Group Thank you to everyone who checked out our featured videos and entered the giveaway!
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Sonic Branding: The Most Underused Asset In Marketing
Got a brand, but maybe you’re not using audio as strategically as you could be? You’re not alone. When it comes to marketing, sound is one of the most powerful and yet, least utilized brand assets available. Some studies even suggest it can increase brand awareness by nearly 200%. But don’t just take our word for it. In his latest Forbes article, Villanova University Professor of Marketing and Forbes Senior […]
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It’s Programming Everywhere at NAB 2026, and a Gretsch Electromatic Guitar Giveaway!
We’re excited to once again be an official sponsor of TVNewsCheck’s Programming Everywhere Conference, which is part of the 2026 NAB Show in Las Vegas. The Programming Everywhere Conference is an all-day event and will be held at LVCC in meeting rooms W213-W214 on Sunday, April 19th. Our guitar giveaway happens at the end of our 2:45 p.m. Networking Break. We hope to see you there! The Gretsch G5655TG Electromatic […]
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SAM Wins Multiple Honors from 2026 MUSE Creative Awards
Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for eight MUSE Creative Awards in the Audio and Experiential & Immersive categories. The MUSE Creative Awards celebrate some of the most innovative work happening across creative design, advertising, and digital media around the world. Each year, the competition brings together entries from leading brands and top agencies pushing the bounds of marketing and creativity. This year, […]
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Most Iconic Sports Themes of All Time: How Sonic Branding Fuels Sports
Sports tap into our emotions like no other form of entertainment, and a big part of that is due to sound. From broadcast themes to in-game audio, music elevates our emotions, builds anticipation, and connects us deeply with teams, leagues, networks, and broadcasts. Over the years, certain sonic anthems have become synonymous with the sports they represent, so much so that it’s hard to imagine one without the other. Here […]
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Tune up Your Station – Guitar Giveaway!
UPDATE: We have our winner! Watch the drawing here » Whether it’s News, Image, or The Vault, we’ve got you covered. It’s time to boost your station’s brand — and it’s time to win this amazing guitar and amp combo! To enter, simply check out our featured spots below and leave a comment on this post. It’s that easy! This beautiful Ibanez AEWC400 is a sleek, modern acoustic-electric guitar designed for […]
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Stephen Arnold Music Creates Sonic Branding and Custom Music for Al Arabiya’s Global Rebrand
Dallas-based sonic branding agency delivers complete sonic identity — including network idents, programming themes, promos and customizable sonic toolkit — in support of the global news network’s comprehensive rebrand. DALLAS— Stephen Arnold Music (SAM) has created new sonic branding and custom music for Al Arabiya, the 24-hour television news channel based in Riyadh, Saudi Arabia. The network is accessible worldwide through cable, satellite, IPTV providers, live website streaming, and mobile […]
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What’s new from The World Leader in Sonic Branding® – Sports Edition!
Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music and sound, live experiential sound, and more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately for sports! CNN – Aiming for Gold | 2026 Winter Games For the 2026 Winter Games in Italy, […]
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Why News Audiences Trust Sound – And What it Means for News Brands
Creating a news brand that cuts through, connects with audiences, and consistently stays that way is no easy feat. Whether your focus is local, national, or international, growing and maintaining dedicated viewers means creating trust – through your coverage, stories, and relatability, but also through your branding. Of the many brand assets at your disposal, sound is one of the strongest for building awareness and connection with audiences. Here’s why a […]
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Stephen Arnold Music Creates Sonic Brand Identity for TMRW Sports
DALLAS— Stephen Arnold Music (SAM), the world leader in sonic branding, announces the creation of a bold new sonic identity for TMRW Sports. At the heart of the new sonic brand is a distinctive four-note mnemonic designed to accompany a newly animated TMRW Sports logo across broadcast, live events, streaming and digital media. The mnemonic serves as the company’s audio signature, reinforcing its presence and partnerships—including its work with the […]
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