The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 20th. That’s when we’ll be hosting our 9th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year we’re jammin’ […]
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In 2018, Augusta National Golf Club announced a partnership with NBC and Golf Channel to broadcast the inaugural Augusta National Women’s Amateur (ANWA). This event, taking place the week before The Masters Tournament, was established to inspire greater interest and participation in the women’s game of golf. Our team at Stephen Arnold Music was tasked with composing a theme for the tournament – not just for the inaugural year, but […]
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Most of us know what big companies look like. They’ve spent millions of dollars on market research, focus groups, graphics designers, social media and televisions spots. Some of these companies are iconic brands: Apple, Microsoft, Intel, General Motors, Nike, etc. And they all feature highly refined logos and graphic consistency. But what do they sound like? Branding has been a hot concept for the past 20 years, but with the […]
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OK, some say it was the worst Super Bowl of all time. Certainly, if you love a defensive struggle, the 2019 contest was fascinating. But the lack of scoring meant for few thrills for the casual football viewer. To make matters worse, the halftime show starring Maroon 5 with Travis Scott and Big Boi didn’t seem to inspire many kudos, either. Plus, the ratings for this contest were the lowest […]
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Music is more than just something that’s nice to have on in the background. It has powerful, far-reaching impact on your brain, and helps drive much of your behavior. Take a look at these research examples and see if you can identify these reactions in yourself! 1. Music Triggers Emotions One of the first things that happens when music enters our brains is the triggering of pleasure centers that release […]
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It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual! “According to a report by Medical Daily, a new study from the Institute […]
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Congratulations to David Dabler at KFBB-TV, and thanks to everyone who entered!
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(Monday, October 22, 2018) Stephen Arnold Music recently attended the Edward R. Murrow Awards for Excellence in Journalism in New York City. As the red carpet sponsor, and true to SAM form, we gave away a beautiful Gretsch White Falcon acoustic guitar! An energetic and enthusiastic sold-out crowd of the nation’s top journalists packed historic Gotham Hall to celebrate the work of their colleagues across the country. In today’s political […]
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A great music library can be a critical, creative resource for any media outlet. But do all producers take full advantage of this sometimes pricey asset? Here are some of the mistakes to avoid when choosing – and using – a production music library: They don’t start their editing process with the music first. This is a common error. You’ve selected specific music because it sets a particular mood for […]
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UPDATE: We Have Our Winner! Watch Stephen Arnold and Vault artist, Jon Christopher Davis, preview this amazing giveaway guitar for you. It’s an impressive Gretsch White Falcon Jumbo 12 String Acoustic-Electric Guitar! Stock Music Will Never Be The Same. Collaborating with BMG Production Music, created by one of the world’s largest record labels, The Vault just deposited thousands upon thousands of fresh, new tracks from internationally acclaimed composers and musicians. […]
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