News & Press

It Really Will Get Loud

As a part of the sales department here at Stephen Arnold Music, I know that the instruments I play are my Toshiba telephone and my mighty Mac PowerBook G4. That’s my daytime life. But when I go home, it is another thing altogether. In my home office (sometimes I refer to it as my stage), I keep three of my best friends: a (what can now be called vintage) C-1 […]

Read More »

The Devaluation Of Music.

Imagine walking into a Bentley dealership and saying, “Gee, I sure like that $375,000 Azure, but I only have $30,000 to spend. Do you think you could accept that?” This an interesting excerpt from a book by Tom Petty’s publishing manager, Randall Wixen. (The Plain & Simple Guide To Music Publishing.) Wixen hits on how everyday, music is becoming “devalued” and how important it is for us (writers and publishers) […]

Read More »

Free Fender Guitars from SAM!! Congratulations to…

Fresh off of Promax/BDA, and fresh out of Road-Worn Fender guitars, Stephen Arnold Music is proud to present the lucky winners: And finally, we have the online winner. The drawing took place this afternoon at our studio outside of Dallas; you can see it here: The winner is Ray Lambiase with Fox Business Network. Congratulations, Ray and thanks to everyone for your comments and participation – we hope you’ll keep […]

Read More »

Stephen Arnold talks about Roosters and Cavemen in POST magazine

SAM is featured in the June edition of Post as part of a story on Sonic Branding. The hard copy of the magazine published pictures of the studio and some thought provoking words from the big man himself, Stephen Arnold. You can check out the abridged online version here. Stephen’s interview is the lead story on the article, which features several other sonic brand…ers… (is that phrase fair game yet?), […]

Read More »

Halls of the Machine: What does Silence Sound Like?

We are finalizing the details for a new release that we are particularly excited about: the ambient instrumental group Halls of the Machine. Since several of the band members are local, we had the privilege to meet with two of them, Michael Jerome and Mike Graff, to learn about the project they conceived, recorded and produced at the end of their days with Course of Empire.

Read More »

What Do Get Smart and SAM have in Common?

“I didn’t realize that Get Smart was a Mel Brooks production… but it’s obvious now,” I heard Clay say as I walked into the Control Room. Clay recently bought the DVDs for his wife, who used to watch the show frequently. As Clay and Paul, our chief engineer, deconstructed some old mixes in the control room, Clay mentioned this in passing. Once started on the subject of Get Smart, Paul, […]

Read More »

Thoughts On NAB

Well, we’re back from Vegas.  We actually got back late Friday night, but this is the first chance I’ve had to sit down and write anything.  Those first few days back from a week out of the office are always a chaotic whirlwind of catch-up. First off I wanna say that it was a blast!  We had such a great time; met a lot of cool people.  Most importantly, we […]

Read More »

We Have Our Winners!!

RTNDA and NAB are always great opportunities for seeing old friends, as well as making new ones. This year was particularly fun for us because around 3pm each day, we got to give away a Fender Road Worn guitar. Fresh crowds gathered around our booth, their fingers itching to run across the tattered frets… All in all, we had a great time at NAB/RTNDA, and so did the lucky winners […]

Read More »

Looking back at the origins of sonic branding

Stephen Arnold, President of Stephen Arnold Music, is recognized as one of the world’s foremost experts in the use of sound and music to identify a company or a product – otherwise known as sonic branding. His company’s “Commanding Sonic Branding” approach has brought an unforgettable audio signature to some of the world’s top brands, including The Weather Channel CNN Headline News, Fox Business Channel, HD Net, ESPN Outdoors, The […]

Read More »