News & Press

Stephen Arnold talks about Roosters and Cavemen in POST magazine

SAM is featured in the June edition of Post as part of a story on Sonic Branding. The hard copy of the magazine published pictures of the studio and some thought provoking words from the big man himself, Stephen Arnold. You can check out the abridged online version here.

Stephen’s interview is the lead story on the article, which features several other sonic brand…ers… (is that phrase fair game yet?), as well as some interesting and conflicting opinions on the philosophy of sonic branding. However, Stephen is the only one in the article who talks about roosters and cavemen. Try tying that in to your average interview.

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