How do you get to Carnegie Hall? Practice. Practice. Practice. This guy, Brodie Cumming, might not be playing the Hall, but he’s cornered the internet with almost five million views of his video, “100 Famous Rock Guitar Riffs – one take”, so maybe a new standard has been set. It’s pretty impressive how Brodie strings together a medley of 100 of Rock’s most memorable licks (the ones that have been […]
Read More »
Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]
Read More »
Beautiful Coffee Table Book Focuses On Award-Winning Composer’s Collection of Rare Guitars DALLAS, TX — “You don’t have to know music to appreciate A Story of Six Strings,” says Dan Rather, legendary journalist, former CBS Evening News anchor, and current anchor and managing editor of HD Net’s Dan Rather Reports. Written by award-winning composer and sonic branding pioneer Stephen Arnold, A Story of Six Strings provides a rare trip down memory lane. “This is a beautiful book,” says Rather. […]
Read More »
We’re excited to share the news about our latest project – a custom sonic brand and music package for HLN’s “Jane Velez-Mitchell”. The producers wanted a very distinctive sound that closely matched the energy and personality of the show’s host. We were given key words such as energetic, exciting, probing, dramatic, modern, catchy, strong downbeat, music mash-up, etc. So we set to work on creating a variety of grooves and […]
Read More »
We’re excited to share the news about our latest project – a custom sonic brand and music package for CNN’s newest Prime Time show “Erin Burnett OutFront”. Also, check out this clip from CNN: “Erin Burnett Behind The Scenes” which features the music and a brief clip of us! or check it out on CNN The producers of OutFront wanted music that would really set the show apart, something different […]
Read More »
We had a lot of fun creating an upbeat sonic brand and music package for the new season of Golf Channel’s hit series Playing Lessons. The directive was to create a lively and playful soundtrack built on a driving pace that would underscore edited video and graphics. Golf Channel wanted a strong, organic music logo to anchor the package, so we came up with a four-note hook. The music incorporates […]
Read More »
We are honored to be entrusted by CNN to create the music for their coverage of “9/11- Ten Years Later.” CNN will use the music in a range of shows and promotions during the week leading up to the commemoration, and a secondary, more sparse arrangement will play behind CNN’s live coverage of the unveiling of the 9/11 Memorial on Sunday, September 11. In the creative process with the network, […]
Read More »“Troubadour TX” … is a 22 one hour episode television series following talented singer songwriters as they chase their dreams across the Lone Star State. Debuts all across America beginning September 22.
Read More »At last week’s PromaxBDA conference in New York City we gave away more cool stuff, including 2 guitars (one ‘Hendrix’ model Strat, and a Tom Petty autographed Telecaster), as well as some awesome leather jackets & boots, and even a copy of Stephen Arnold’s forthcoming book “A Story of Six Strings.” Congratulations to all our winners: • Elizabeth Massip of Bravo won the Fender Telecaster autographed by Tom Petty. • […]
Read More »Check out our latest innovation — “Locals Only™” — an entirely new user/client-sourced music package and platform that provides clients with music branding that constantly evolves and refreshes. Tapping the efficiency of social media applications, ”Locals Only” is a unique, private community that shares in the use and creation of branded music content. Check out this article from TV Newscheck.com and this one from Broadcasting & Cable. And if you’re […]
Read More »