News & Press

A 3x3 grid image of Stephen Arnold Music's Spring 2026 featured projects, showcasing graphics for CNN's Mission to the Moon, TMRW Sports TGL, Al Arabiya, Arnold Schwarzenegger for Momentous, the SAM logo, Italy 2026 Winter Games, Jesse Weber Live, a youth soccer player, and CNN América.

What’s new from The World Leader in Sonic Branding® – Spring 2026

Our team at SAM has been busy with a wide range of exciting projects this year – creating custom music and sound for sports, news, and international branding, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. Mission To The Moon | Artemis II Launch – CNN Custom Music • Network News • Sonic Branding […]

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Tune up Your Station – Guitar Giveaway!

UPDATE: We have our winner! Watch the drawing here » Whether it’s News, Image, or The Vault, we’ve got you covered. It’s time to boost your station’s brand — and it’s time to win this amazing guitar and amp combo! To enter, simply check out our featured spots below and leave a comment on this post. It’s that easy! This beautiful Ibanez AEWC400 is a sleek, modern acoustic-electric guitar designed for […]

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A 6-up collage of sports broadcast graphics and team logos for CNN, NBA Pelicans, MLB, TGL Golf, Dallas Mavericks, and MLS, showcasing the Stephen Arnold Music tagline "Great Sports = Great Sound."

What’s new from The World Leader in Sonic Branding® – Sports Edition!

Our team at SAM has been setting the tempo in the sports world — creating sonic identities, show opens, custom music and sound, live experiential sound, and more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately for sports! CNN – Aiming for Gold | 2026 Winter Games For the 2026 Winter Games in Italy, […]

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SAM World Leader Winter 2026 featured projects

What’s new from The World Leader in Sonic Branding – Winter 2026

Our team at SAM has been busy with a wide range of exciting projects — creating custom music and sound for advertising, sports, news, experiences, and lots more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. TGL Golf Season 2 – Sonic Identity Founded by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership […]

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SAM World Leader Summer 2025 featured projects

What’s new from The World Leader in Sonic Branding – Summer 2025

Our team at SAM has been busy with a wide range of exciting projects this year, creating custom music and sound for sports, news, and immersive experiences, plus offering fresh tracks from The Vault, our production music library. Here’s a rundown of what we’ve been up to lately. MLB All-Star Game – Image Engineering Image Engineering was asked to create an immersive, projection-mapped, pyrotechnic-filled tribute to Hank Aaron for the […]

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Taylor GS Mini-e guitar

Tune up Your SPORTS Image – Guitar Giveaway!

UPDATE: We have our winner! Watch the drawing here » There’s never been a more exciting time for local media and sports programming. Our SAM team has been working with our local station partners on some amazing sports projects – including promos, image, show themes, and full game broadcast packages. Ready to hear what we’ve been up to? Check out our latest infectious sports themes, leave a comment below, and you’ll […]

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Stephen Arnold Music Delivers Dynamic Sonic Branding for the Debut of TGL Presented by SoFi

DALLAS—March 3, 2025— Stephen Arnold Music (SAM) created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in prime time on ESPN to huge viewership and great acclaim. The global leader in sonic branding, SAM collaborated with TGL’s Brand & Creative team to provide music for the league’s electrifying opening title sequence, featuring DJ Khaled, as part of a comprehensive […]

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SAM World Leader Featured Sports Projects

Game On! Featured sports projects that score big from The World Leader in Sonic Branding

At SAM, our creative team literally puts music into play with impact and emotions that fuel the game. We lean heavily on our expertise with custom branded music and sound design solutions to ignite fan loyalty and keep your team at the top of their game. Dallas Mavericks – MavsTV SAM created a sonic brand and custom music package for the Dallas Mavericks. This epic three minute score features all […]

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SAM World Leader Winter 2025 projects

What’s new from The World Leader in Sonic Branding – Winter 2025

Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]

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