Chad Cook, Author at Stephen Arnold Music

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Campaigns Sonified: How Candidates Use Music to Seduce Voters

“Don’t Stop [Thinkin’ About Tomorrow]”; “Signed, Sealed, Delivered (I’m Yours)”;“Hold On, I’m Coming.” This time of the year, you don’t have to dial up Spotify or Apple Music to hear popular tracks, you’ll encounter them all along the campaign trail. Sonic branding for political campaigns is a real science. From the very founding of the Republic, candidates have been using popular songs to tug at the heartstrings of constituents and […]

Have you heard your social posts lately?

With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding […]

Stephen Arnold Music + WETA sonic branding

SAM & WETA PBS Hit All the Right Notes

At SAM, we’ve been creating music for PBS stations since we got our start over 30 years ago, and we’re especially proud of the collaboration we have with WETA PBS. Last year, SAM’s audio identity for WETA was rated one of the fastest growing sonic brands in the country according to The SoundOut Index 2023 report — a leading authority in sonic brand testing. Their research shows that listeners, including […]

What’s new from The World Leader in Sonic Branding – Summer Edition!

Our team at SAM has been busy this year with exciting projects for the Paris summer games, trending social media spots, experiential sound, news, trailer music and more. Hey, we’re even giving you a sneak peak at SAM’s new studio headquarters! Here’s a rundown of what we’ve been up to lately: Aiming for Gold Paris – CNN Worldwide For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music […]

Get Your Game On

It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]

What’s new from The World Leader in Sonic Branding

Our team at SAM was busy in 2023 with exciting projects for sports, news, commercials, trailer music and more. Hey, we even created our own SAM hero video via generative AI! Here’s a rundown of some recent projects: What’s the Sound of Your Brand? – SAM Brand Video Last year we produced a new SAM creative reel combining sonic branding with AI-generated animation. Created in association with transmedia company Elevate […]

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Music for Brands: Why it’s better to create your own sonic identity

Amidst licensing and royalty battles over popular music, brands can more efficiently reach audiences by taking control of their sonic image. A dispute over royalties between music publishers and social media platforms is currently making headlines worldwide. Songs by some of the best loved artists are being scrubbed from social platforms because licensing agreements for their music were not renewed. Thousands of popular videos are being pulled down or put […]

Stephen Arnold Music Creates Custom Show Themes for CNN

Our team at Stephen Arnold Music composed the original music for CNN’s new show King Charles, airing Wednesdays at 10pm ET, along with CNN’s new Saturday morning line-up: First of All with Victor Blackwell, The Chris Wallace Show, and The Amanpour Hour. We’re excited to share the new themes we created! CNN – King Charles King Charles, the weekly CNN Primetime show, features Gayle King and Charles Barkley in freewheeling […]

Stephen Arnold Music Creates Sonic Branding for International Cultural Festival “Riyadh Season”

DALLAS—(October 16, 2023)— Stephen Arnold Music, the world leader in sonic branding, created a new sonic identity for Riyadh Season, a months-long mega festival comprising cultural, arts, sports and entertainment events in Saudi Arabia. The studio delivered a complete sonic toolkit of thematically and emotionally consistent sounds and music evoking the spirit of Riyadh Season and designed to capture the imagination of a diverse global audience. Developed by Saudi Arabia’s […]

Stephen Arnold Music will never contact you via WhatsApp and ask you for money or employment.

Important Notification Recently, we’ve received several inquiries about a fraudulent company posing as Stephen Arnold Music. As far as we know, this fraudulent company is reaching out to people via WhatsApp, asking them to work for Stephen Arnold Music (Global or UK), and to give reviews to boost artists/musicians. They are also asking people to send them money, paid in crypto, before doing a review. This is a phishing scam, […]

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