Sonic Branding Archives - Page 10 of 10

Stephen Arnold Music Creates Sonic Brand and Original Music Package for CNN International’s ‘World Sport’

Sonic Branding Experts Compose Evocative Soundtrack to Match the Global Leadership of Network’s Sports Coverage DALLAS, April 24, 2012 | SHOOT Publicity Wire | — Viewers who tune into CNN International’s long-running show, “World Sport,” see sports news unfolding on a global scale, with breaking information on soccer, golf, tennis, motorsports, the Olympics, and more. Sonic branding experts Stephen Arnold Music composed the enduring new theme and music package for […]

CCTV America

Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]

Vinyl – It’s not just for breakfast anymore.

The funeral for vinyl records was held thirty years ago, but something of a resurrection is under way and we here at Stephen Arnold Music know why. Nothing sounds like vinyl. An analog recording has a quality, a warmth and expansiveness, that digital just can’t equal. For those of you too young to remember what it’s like to drop a needle on a record, it’s hard to explain how it […]

Christmas Faves, Then and Now

The “Arts” always come out in full bloom at year’s end. We all have our favorite, iconic holiday book/film/play/TV show, maybe even a favorite toy, and last but not least, favorite Christmas song or carol. Since I was a kid, some of those iconic holiday classics have been replaced — a change made ever more apparent as the father of three young ones (although only one still young enough to […]

The Origins of Sonic Branding

There’s nothing new about the sonic brand, it’s been going on for tens of thousands of years. Think about the rooster crowing, the thunder from the lightning. All these things are basically the foundation of what a sonic brand is: They evoke an emotional response when somebody hears it. What a sonic brand really does is evoke something in your brain that says, “Hey, go do this,” or “Get ready […]

Rocking with Dr. Drew

Our good friends at CNN HLN asked us to compose the theme for their newest show “Dr. Drew,” starring everyone’s favorite addiction specialist Dr. Drew Pinsky, best known for “Celebrity Rehab with Dr. Drew” and “Sober House” on VH1, as well as the national radio show “Loveline.” The show premieres tonight at 9pm est on HLN. Given HLN’s sonic brand — which tends to feature a quick, upbeat pace — […]

Stephen And Chad Interviewed By Sports Video Group

On Tuesday of this week, Stephen and Chad were interviewed by Dan Daley of the Sports Video Group. In the 1987 film Broadcast News, real-life film-score composers Marc Shaiman and Glen Roven had a cameo as dorky musicians trying to pitch a new theme song for the network’s nightly news broadcast. They frantically introduce the parts as they sing them — “Now comes the counter melody!” — and signal the piece’s […]

PromaxBDA Recap: In A Word…’Golden’

Stephen Arnold Music had an award-winning run at PromaxBDA 2010. First we won the prestigious “Network Sound Off,” as FOX network executives chose Stephen Arnold Music’s score to launch their new drama “Ride Along,” by the creators of “The Shield.” The :90 promo will debut during Super Bowl XLV. In addition, we took home two Gold awards at the conference: “Use of an Original Composition in a Promo, New Orleans […]

Hey, you! Want a brand new iPad?

UPDATE: Registration is closed. The drawing will be held shortly. UPDATE: We’ve received so much interest in this giveaway, we’ve decided to extend the registration period until 2:00PM CDT Wednesday, June 30th. The drawing will be held shortly thereafter. Thanks to everyone for registering, and good luck! It’s that time of the year again. Time to head off to PROMAX/BDA 2010. And guess what? We’re giving away four spiffy new […]

Looking back at the origins of sonic branding

Stephen Arnold, President of Stephen Arnold Music, is recognized as one of the world’s foremost experts in the use of sound and music to identify a company or a product – otherwise known as sonic branding. His company’s “Commanding Sonic Branding” approach has brought an unforgettable audio signature to some of the world’s top brands, including The Weather Channel CNN Headline News, Fox Business Channel, HD Net, ESPN Outdoors, The […]

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