Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

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How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF »  |  Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

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MAN YOUR OWN JACKHAMMER – Coheed and Cambria, “The Color Before the Sun” Tour

“We’re turning into our very own Comic-Con!” Those were the words of Coheed and Cambria front man Claudio Sanchez as he pulled back his massive coiffe to welcome the capacity crowd and its many costumed attendees.  You see, Coheed fans don’t simply ignore the “never wear the shirt of the band you’re there to see” rule; they break it to a whole new level!  The only people in the audience […]

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