Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF » | Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]
Read More »
“We’re turning into our very own Comic-Con!” Those were the words of Coheed and Cambria front man Claudio Sanchez as he pulled back his massive coiffe to welcome the capacity crowd and its many costumed attendees. You see, Coheed fans don’t simply ignore the “never wear the shirt of the band you’re there to see” rule; they break it to a whole new level! The only people in the audience […]
Read More »
We’ve been making music for a long time. And we’ve been lucky enough to produce branded music packages for some of the largest networks in the world. When we produce a volume of production music for our production music collection, The Vault, our same standards carry over into every step along the way. Accomplishing that, of course, is easier said than done. So you want to produce a volume of […]
Read More »