News & Press

Stephen Arnold Music Celebrates Southern California’s Diversity in “Good Day L.A.” Theme

Sonic branding agency adds an infectious beat to the relaunch of the morning show as it welcomes veteran news anchor Michaela Pereira. DALLAS— Stephen Arnold Music evokes the spirit of Southern California in an uplifting new theme for KTTV Fox 11’s Good Day L.A. With its light, sparkling rhythm, the music is part of a complete relaunch of the popular morning show—coinciding with the addition of Michaela Pereira to its […]

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Local News Themes

A Look Behind The Curtain – Creating “Guardian”

We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]

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The Story of Your Sound

VOTE on Local Station Videos – The Sound of Your Story

Voting is now officially open for our online contest “What’s The Sound of Your Story?” Check out the Best Work from Your Peers here » Cast Your Vote. You Choose Who Wins! THE WINNING STATION will receive this amazing guitar from Stephen’s collection: An authenticated 1980’s Gibson Les Paul signed by Les Paul! How It Works: Simply click on the “thumbs up” icon for the video you like. Users can […]

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