When I joined the team here at Stephen Arnold Music Company on August 1, I had no idea how drastically my life would change. I consider myself to be a pretty current, connected, and plugged in person. It was a rude awakening to discover just how un-plugged I really am. My work life is spent checking email, the digital Calendar, the digital sales database, the digital contract database, ordering online, […]
Read More »Well folks, that special time of the year is nigh upon us. That magical, most festive of periods called “The Holidays” is rapidly approaching. In light of Thanksgiving being just a few days away, I thought it would be appropriate to ponder those things that often go overlooked, yet should be valued and appreciated, as well as offer food for thought for those needing mental nourishment. It seems a day […]
Read More »As the most left-brained musician I know (and the most right-brained tech head), I’ve always approached music like a math problem and computer programming like songwriting. It may seem a little odd, but for some reason it’s always worked for me. So it’s only natural that here at SAM I’ve become the de facto IT department. While it may not appear to be the most creative outlet, you’d be surprised. […]
Read More »To my surprise last month, Stephen Arnold Music was treated to a half day at the State Fair of Texas. We enjoyed fried food, expensive cheap beer, bumper cars and adrenaline-pumping thrill rides, all of which made for a great team building experience. It was pretty much all of us, from Stephen on down to the intern kid, Noah. It was mad dash to see who could eat the worst […]
Read More »As we set out to create the sonic brand and music package for iconic international journalist Christiane Amanpour, we were given a handful of key words for creative direction: Elegant Authoritative Intellectual Classy Serious Not dark Not overly uplifting According to her Wikipedia entry, Amanpour “joined CNN in 1983 as an entry-level assistant” and “worked her way up to an international correspondent in 1990. Her first major assignment was the […]
Read More »Well, we got a great response for the iNews giveaway. Thanks to everyone for participating. And special thanks for all the kind remarks about the music! We’re really proud of this new package, and we’re so happy to see that it resonates out there in the real world. So without further delay, congratulations to: Dave Medley of WLEX-TV — iPhone Eric Christiansen of Film Garden TV — […]
Read More »As a part of the sales department here at Stephen Arnold Music, I know that the instruments I play are my Toshiba telephone and my mighty Mac PowerBook G4. That’s my daytime life. But when I go home, it is another thing altogether. In my home office (sometimes I refer to it as my stage), I keep three of my best friends: a (what can now be called vintage) C-1 […]
Read More »Imagine walking into a Bentley dealership and saying, “Gee, I sure like that $375,000 Azure, but I only have $30,000 to spend. Do you think you could accept that?” This an interesting excerpt from a book by Tom Petty’s publishing manager, Randall Wixen. (The Plain & Simple Guide To Music Publishing.) Wixen hits on how everyday, music is becoming “devalued” and how important it is for us (writers and publishers) […]
Read More »When we were asked to write the song for CBS Early Show’s new “A Lot Happens Early” promo campaign, CBS called and outlined what they wanted to hear, their objectives, the audience they were targeting, and gave us a few reference tracks. It had to be a song you knew was a hit the first time you heard it. At SAM, we all agreed: Let’s knock the ball out of […]
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