News & Press

CNN HLN ‘Prime News’ — Behind The Music

Once again we were fortunate to work again with our friends at CNN HLN to develop a new high-energy theme and music package. This time their evening news program  “Prime News” looked to us to compose the third generation of the show’s memorable theme. We first developed a theme for “Prime News” in 2005, marking it with a punchy three-note mnemonic.

The latest theme and package of opens, bumps and transitional elements feeds off vibrant, fast-moving graphics that set the tone for “Prime News.” We created an equally active theme where vigorous sound design and driving drums/percussion propel the viewer directly towards the day’s top headlines.

This project comes on the heels of other sonic branding projects for CNN including “Inside Africa,” “I-Desk” and “Morning Express with Robin Meade.”

What’s next for us and CNN? Stay tuned…

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