The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry! If you are attending the conference at The Mirage in Las Vegas, then stop by and check out our guitar display. This year it’s a Guitar Gods Giveaway and we’re giving away all 4 guitars on display: a Jimi Hendrix Stratocaster, a Jimmy Page […]
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At Stephen Arnold Music, we are obsessed with sonic branding. Our mission, on every project, is to create a distinctive melody or sound that will connect a brand or product to its target audience. Sound and music share a unique quality. They can both trigger memories – and emotional responses. A certain song can remind you of the first person you fell in love with, a sporting event, a certain […]
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I remember back in the summer of 2011 getting a call from Texas photographer Chris Fritchie. “I have this idea,” began our phone conversation, “May I borrow a couple of your favorite guitars for a few days? . . . Trust me,” he said. Chris has a passion for music – especially guitars – and what he always loved about talking “guitars” with me was that it was never about […]
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Few can deny that music is an indelible part in their lives. But how does that happen? When does it start? And why is it so persistent and pervasive? Many say we were first exposed to music through our mother’s womb, but I can’t say that Patty Page and Perry Como made much of an impression on me as a child! But it certainly starts penetrating our brains at an […]
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There’s just something so lost in today’s working world. With all the newest technology, our tablets and smartphones are the way we communicate. What ever happened to the good ol’ fashioned, face-to-face conversation … you know, with eye contact and actually having to use your voice to talk (and ears to listen)? Or heaven forbid the phone call? It seems having to have a two-way conversation is just so “old […]
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This past Sunday was officially the return of America’s pastime, Opening Day for Major League Baseball – a time to escape our busy lives and enjoy nine innings of a game full of tradition. Baseball is not only big in America. I came from Venezuela, and baseball is “the sport” everybody follows. I have been playing baseball since I learned how to walk, from little league until college. One of […]
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“We’re turning into our very own Comic-Con!” Those were the words of Coheed and Cambria front man Claudio Sanchez as he pulled back his massive coiffe to welcome the capacity crowd and its many costumed attendees. You see, Coheed fans don’t simply ignore the “never wear the shirt of the band you’re there to see” rule; they break it to a whole new level! The only people in the audience […]
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The comments are in, the drawing is done, and we have a winner in our CBS Local Guitar Giveaway! Congratulations to Jerry Bever from KTVA. This beautiful 60th Anniversary Fender Stratocaster is all yours!
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Hey Clients & Friends! Happy Tuesday! I know many of you spend your days looking for new ways to promote your station, network, show or product. So the next time you need to produce a promo, try a different creative approach: login to your music library FIRST. That might sound completely backwards, but music is actually your most effective tool to evoke an emotional response. Login to a great production […]
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Update: We have our winner! Enter to win this Fender 60th Anniversary Stratocaster! 60th Anniversary Fender Stratocaster Imagine this exquisite Fender Stratocaster electric guitar – in YOUR hands! It’s easy … just take a listen to our new “CBS Local” news and branding music package from Stephen Arnold Music, and leave a comment below to enter* for your chance to win this spectacular axe!! Drawing to be held on Friday, […]
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