Music News from Leading Sonic Branding Agency

Stephen Arnold Music and TradeCafe™ Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” DALLAS—August 3, 2020— As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. […]

Stephen Arnold Music Shines at Broadcast Production Awards with Four Wins

DALLAS—July 13, 2020— Stephen Arnold Music came up big at NewscastStudio’s annual Broadcast Production Awards, picking up four awards – including Best Overall Use of Music for CNN America’s Choice Debate “Super Open”, a fully orchestrated, three-act music score. Other honors came for the studio’s work for China Global Television Network (CGTN), Scripps Television Stations and WDAF/FOX 4 Kansas City. Now in its 11th year, the Broadcast Production Awards honor […]

Winners! 2020 Station Summit Virtual Guitar Giveaway

Day 3: Guild D40 and Custom Texacaster Congratulations to today’s winners: Kermit Stevenson from WQAD, winner of the Texacaster, and Patrick Williams from WVVA, winner of the Guild D40. We’d also like to thank everyone for entering, and we hope to see you all in person next year! Day 2: Fender “SRV” Stratocaster Today’s winner is Molly Browning from WSAZ-TV. Congrats, Molly! Day 1: Fender “Road Worn” Telecaster Congratulations to […]

2020 Station Summit Virtual: The Collectors Series Guitar Giveaway!

*Winner Announcement: Click here for Winner Updates Hey everyone, we’re doing another Promax Station Summit Guitar Giveaway. Since Promax has gone virtual this year, so have we! Drawings to be held online on July 28, 29 & 30. I’ve been working from home and dusting off a few cool guitars that need some TLC, so I decided to give away a few of these beauties from my personal stash. We’re […]

What’s the Sound of Your Brand?

It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop song from high school. Chances are that the sounds you hear when you power up your laptop, log into Netflix or make a Skype call are also […]

Here’s The “Pick Your Guitar Package” Winner

We have our winner! Congratulations to Tim Sturgess at WTWO-TV. Thanks to everyone who listened and entered the giveaway!

“Pick Your Guitar Package” Giveaway!

UPDATE: We have our winner! Watch the drawing here » It’s guitar giveaway time here at Stephen Arnold Music. This time YOU get to pick your prize from one of three terrific packages! Each package includes: a guitar, amp, strap or microphone, and a cord To ENTER, just listen to some new, compelling playlists from The Vault: International | Serious Drama | Uplifting Then leave your comment below, and you’re […]

Emotional Marketing with The Vault Production Music Library

Everyone is working on a WIDE variety of projects these days, and many of them require carefully nuanced emotional messaging. Here are some well-produced spots, most are crafted with tracks from our production music library, The Vault.

How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF » | Original article from Broadcasting+Cable can be found here » Way more melliﬂuous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

Stephen Arnold: “Mistakes are the stairways to greatness”

Founded by Arianna Huffington, Thrive Global covers self-help, wellness advice and lifestyle. Its goal is to help readers reconnect with themselves and learn techniques for maintaining balance in order to live their best life. The original article is available here. By Yitzi Weiner, A “Positive” Influencer As a part of my series about how leaders create a “fantastic work culture,” I had the pleasure of interviewing Stephen Arnold, founder of […]

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