News & Press

LKR 6 Strings

“The Six Strings of Christmas” – An album benefiting Little Kids Rock

We have just finished production of our new acoustic holiday album “The Six Strings of Christmas” to benefit Little Kids Rock. It is an opportunity to highlight the amazing talents of our extended family; the studio musicians we are so privileged to work with on our many demanding projects. Each Yuletide classic was arranged and performed by this group of incredible six-string guitar players—with a few four, eight and 12-string […]

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AXS-tv

Custom Channel ID and Promo for AXS TV (Formerly HDNet)

The highly anticipated launch of AXS TV and the channel’s new brand identity focuses on live entertainment and lifestyle programming. Weaving together sound design, live instruments and modern rhythms, the Channel ID and Promo music pieces were created to capture the anticipation and atmosphere that comes from being front and center at a live event. AXS TV is committed to presenting the best of pop culture. We knew that called […]

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News Opens

Stephen Arnold Music Creates Sonic Brand and Original Music Package for CNN International’s ‘World Sport’

Sonic Branding Experts Compose Evocative Soundtrack to Match the Global Leadership of Network’s Sports Coverage DALLAS, April 24, 2012 | SHOOT Publicity Wire | — Viewers who tune into CNN International’s long-running show, “World Sport,” see sports news unfolding on a global scale, with breaking information on soccer, golf, tennis, motorsports, the Olympics, and more. Sonic branding experts Stephen Arnold Music composed the enduring new theme and music package for […]

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CCTV America

Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]

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Jane Velez-Mitchell and SAM

A Sonic Brand for HLN’s Jane Velez-Mitchell

We’re excited to share the news about our latest project – a custom sonic brand and music package for HLN’s “Jane Velez-Mitchell”. The producers wanted a very distinctive sound that closely matched the energy and personality of the show’s host.  We were given key words such as energetic, exciting, probing, dramatic, modern, catchy, strong downbeat, music mash-up, etc.  So we set to work on creating a variety of grooves and […]

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2011 The Year in Review

A Look Back at 2011

2011 was a big year for us here at Stephen Arnold Music.  We’d like to thank all our clients for giving us so many great projects to work on.  Here’s a quick look back at some of our favorites.  Enjoy! Golf Channel – “Playing Lessons” CBS Sports – “Tim Brando Show” HDNet – “kidScene” To view more of our projects, visit our YouTube channel at youtube.com/stephenarnoldmusic

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Guitar in snow

Happy Holidays!

‘TIS THE SEASON for singing 400 various letters of the alphabet, for 100+ TV stations … and in many cases, cramming 20 lbs. of lyrics into a 5 lb. song.  We are now officially “Christmased out”…  and it’s not even Thanksgiving! Here are a few fun clips, live from the session featuring the talented (and patient) singer Annagrey. Be sure to check out the 2nd clip- when we figured out she had […]

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Stephen Arnold Music Scores Pacquiao-Marquez PPV Promo

To say the least, it’s an honor to be associated with the “best in the business”, or “pound for pound the world’s best”. In a roundabout way, that’s what’s happening this week here at the studio. This Saturday night on PPV, boxing’s pound for pound best, Manny “Pacman” Pacquiao fights Juan Manual Marquez. This will be their third confrontation, the first ending in a draw and the second in a […]

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CNN’s “Erin Burnett OutFront”

We’re excited to share the news about our latest project – a custom sonic brand and music package for CNN’s newest Prime Time show “Erin Burnett OutFront”. Also, check out this clip from CNN: “Erin Burnett Behind The Scenes” which features the music and a brief clip of us! or check it out on CNN The producers of OutFront wanted music that would really set the show apart, something different […]

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Golf Channel – Playing Lessons

We had a lot of fun creating an upbeat sonic brand and music package for the new season of Golf Channel’s hit series Playing Lessons. The directive was to create a lively and playful soundtrack built on a driving pace that would underscore edited video and graphics.  Golf Channel wanted a strong, organic music logo to anchor the package, so we came up with a four-note hook.  The music incorporates […]

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