The Florida Keys & Key West invite visitors to come as you are, a theme Tinsley Advertising, the Keys’ agency of record for over 30 years, knows all too well. When concepting the latest promotional campaign for Key West, Tinsley wanted audiences to feel its diverse, quirky, and genuine island vibe, and this meant bringing the sound of the Keys to life as much as the sights. SAM was brought […]
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DALLAS—April 12, 2023— Catchy Comedy, Weigel Broadcasting’s new sitcom-centric, over-the-air, national network, recently debuted with a line-up of all-time favorite TV comedies and a playful musical theme designed to appeal to viewers’ funny bones. Created by Stephen Arnold Music, the network’s sonic branding supports its “Catch All the Laughs” tagline and evokes the spirit of beloved shows as diverse as I Love Lucy, All in the Family, Cheers and Night […]
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DALLAS—October 17, 2022— Stephen Arnold Music created a bold, modern theme for Cuomo, the new primetime news show hosted by multi-award-winning broadcast journalist Chris Cuomo. Airing weekdays in primetime from 8-9pm ET/7-8pm CT on NewsNation, the show examines the day’s most important news stories from all angles. The infectious theme celebrates Chris Cuomo’s highly anticipated return to cable news. It employs drums, guitars and bass in a distinctive groove blending […]
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DALLAS—November 10, 2022 — Stephen Arnold Music helped take TILT—Magnicity’s thrill ride at the 360 CHICAGO Observation Deck—to a whole, new level with a custom audio, sound experience that syncs perfectly with every heart-pounding moment of the immersive, experiential attraction. One of the highest thrill rides on the planet, TILT allows visitors to 360 CHICAGO, located on the observation deck of 875 North Michigan Avenue (formerly the John Hancock building), […]
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Studio honored for work for Al Jazeera, CNN, NewsNation, KTNV and WPIX. DALLAS—May 9, 2022 — Stephen Arnold Music enjoyed a strong showing at the
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Public broadcasting station’s first-ever sonic brand will be used across its sub-channels, programming and marketing media. DALLAS—May 9, 2022— Stephen Arnold Music supported the rebranding of WETA PBS, a flagship public broadcasting station in the nation’s capital, by creating its first-ever sonic brand. The classically-inspired sonic signature, featuring a modern, upbeat sound performed on piano and strings, will be used alongside new visual branding on WETA and each of its […]
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From Chicago to Doha, from Atlanta to China… Our creative team at SAM has been working non-stop to help our diverse and amazing clients be heard and stand out from the crowd. Check out highlights from some of our recent Sonic Branding projects. Here’s what we’ve been up to lately: Al Jazeera: 25th Anniversary Relaunch For its 25th anniversary, Al Jazeera Media Network relaunched its Arabic language channel, overhauling nearly […]
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New sonic show packages further the studio’s work in support of the expanding news network’s commitment to unbiased coverage. DALLAS—October 5, 2021—Stephen Arnold Music delivered sonic branding and custom music for two new shows debuting on NewsNation, Nexstar Media Group Inc.’s cable news network. The project includes branded themes for Dan Abrams Live, a weekday primetime show featuring the veteran legal analyst, and Morning in America, an all-new, 3-hour morning […]
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Continuing its work for The E.W. Scripps Company, the studio creates a sonic identity designed to win the hearts of viewers across one of the country’s most diverse states. DALLAS—September 21, 2021— Stephen Arnold Music tapped into the diversity, spirit and dynamism of the Sunshine State in creating sonic branding for Florida 24 Network, the newly-launched statewide news network from The E.W. Scripps Company. The studio delivered a flexible, multifaceted […]
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DALLAS—2021— Stephen Arnold Music enjoyed a banner year in 2020, creating sonic branding and custom music for national and local clients across the United States and internationally. Highlights of the studio’s work included a complete branding package supporting the launch of NewsNation, a groundbreaking, 3-hour primetime newscast that debuted on Nexstar Media Group’s NewsNation in September. The package included the show’s spirited main theme as well as thematically-related cues for […]
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