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Stephen Arnold Music Taps into the British Spirit for WETA UK’s New Image Campaign

DALLAS—May 1, 2023— Stephen Arnold Music captured the drama, intrigue, romance, action and mystery of WETA UK’s expansive programming in providing the musical theme for the station’s new on-air image campaign. The uplifting orchestral theme plays under a lively montage of clips from UK series, both classic and contemporary, while supporting the theme, “British Television at Its Best.” The studio’s creative brief was to produce a theme that evoked the […]

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Stephen Arnold Music Creates Sonic Branding for The Hill TV

DALLAS — February 2023 — Stephen Arnold Music has created original sonic branding for The Hill TV, Nexstar Digital’s recently launched streaming channel. The package includes the main theme for the channel and its popular digital counterpart, as well as variations for promos, IDs, intros, bumps and other elements. Debuting in January, the theme has a distinctive, infectious sound that evokes The Hill TV’s unique approach to political journalism and […]

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Stephen Arnold Music Catches All The Laughs with Sonic Branding for New “Catchy Comedy” Network

DALLAS—April 12, 2023— Catchy Comedy, Weigel Broadcasting’s new sitcom-centric, over-the-air, national network, recently debuted with a line-up of all-time favorite TV comedies and a playful musical theme designed to appeal to viewers’ funny bones. Created by Stephen Arnold Music, the network’s sonic branding supports its “Catch All the Laughs” tagline and evokes the spirit of beloved shows as diverse as I Love Lucy, All in the Family, Cheers and Night […]

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It’s Programming Everywhere at NAB 2023, and a Programmable Guitar!

We’re excited to be an official sponsor of TVNewsCheck’s Programming Everywhere Summit which is part of this years NAB Show. The Programming Everywhere Summit is an all day event and will reside at the Wynn Hotel on Sunday, April 16th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there. To reflect the revolution of Programming Everywhere, we’re giving away the gold standard […]

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RTDNA First Amendment Awards Guitar winner

Stephen Arnold Music Red Carpet Sponsor at the 2023 RTDNA First Amendment Awards

(March 6, 2023) — One of the highlights of our winter at SAM is sponsoring and attending the RTDNA First Amendment Awards. As part of our sponsorship for this year’s event, we gave away a stunning 75th Anniversary Fender Stratocaster guitar. The winner, Paul Golden, the Director of Media Relations for NEFE, was thrilled to be the luckiest man in the enthusiastic crowd. Rock on, Paul! Stephen Arnold Music is […]

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SAM Sports Music

Creating a Sonic Brand That Scores Big with Sports Fans

DALLAS — Something about the lead up to spring always gets us thinking about sports — the Super Bowl, March Madness, the NHL and NBA in full swing, the English Premier League heating up, and the MLB and MLS seasons getting going — and of course, the sounds that define those experiences. Beyond the stadium chants, clock buzzers, crack of the bat, and scoring celebrations, there is a science to […]

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the big game 2023

The Sounds of the Big Game

Did you watch the 2023 Big Game? It certainly was a classic, hard-fought contest, with a memorable halftime performance by Rihanna – featuring hundreds of dancers in what looked like hazmat suits! But last Sunday was the Big Game of commercials as well, with the FOX network taking in almost $600 million in revenue. And that doesn’t account for the tens of millions of dollars advertisers spent preparing those commercials. […]

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The Vault Guitar Giveaway

ENTER THE VAULT! It’s a Gold Les Paul Guitar + Marshall Speaker Giveaway

UPDATE: We have our winner! Watch the drawing here » There’s GOLD in The Vault! There is a staggering amount of music in The Vault – including every category, style and genre. And we’ve just added an astounding collection of new volumes from Beatbox (272 albums) and Dramabox (23 albums)! Now it’s time to break into the Vault and see for yourself! Enter to Win! Simply listen to some of the […]

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