News & Press

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Jingles: The Original Sonic Branding

Love them or hate them, you can’t forget a catchy jingle. Commercial jingles are purposefully designed to get your attention, and they have served as a huge building block for the sonic branding industry. Here we discuss where they came from, how they helped launch sonic branding, and we showcase some of the top jingles of all time. Where did jingles come from? In a previous article about sonic logos […]

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Tune up Your Image – Guitar Giveaway!

UPDATE: We have our winner! Watch the drawing here » Check out Stephen Arnold Music’s latest, infectious station image campaign themes — and you could win this incredible guitar at the same time! This Sonic Blue Fender Stratocaster is perfectly matched to reflect your station’s sonic branding goals. To enter, just watch the promos and enter a comment. This beautiful Vintera Series Stratocaster with gig bag is a player’s delight, and […]

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Attractions Technology Lab

ATL 2023: Taking Themed Entertainment to the Next Level

Attractions Technology Lab 2023 (ATL), an immersive dive into the latest innovations in themed entertainment, took place recently in Orlando and did not disappoint. This year was the first time SAM participated in ATL and it won’t be the last. Having spent a week on the floor immersed in the sights and sounds, and meeting with attractions industry leaders, notable takeaways from ATL 2023 include the incredible feats of creativity […]

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ATL Cyberpunk Guitar from SAM

ATL Cyberpunk Guitar Giveaway

We have our winner! Check out the announcement here > Hi ATL Attendees — Hope you all had a great experience at ATL last week, and thanks for checking out our cyberpunk guitar! Drawing to be held on Wednesday, November 29th and posting results to our blog by 5pm ET, so keep an eye out. Good luck! Sound You Can Feel TILT La Sagrada Familia Philly from the Top SAM […]

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Stephen Arnold Music will never contact you via WhatsApp and ask you for money or employment.

Important Notification Recently, we’ve received several inquiries about a fraudulent company posing as Stephen Arnold Music. As far as we know, this fraudulent company is reaching out to people via WhatsApp, asking them to work for Stephen Arnold Music (Global or UK), and to give reviews to boost artists/musicians. They are also asking people to send them money, paid in crypto, before doing a review. This is a phishing scam, […]

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Stephen Arnold Music Sets the Emotional Tone for KRQE’s “KRQE Cares”

Original song promotes annual fundraiser to provide shoes and more to low income students. DALLAS—September 11, 2023— Stephen Arnold Music recently teamed with KRQE on an inspirational original theme song for the Albuquerque television station’s KRQE Cares campaign. Making a Difference is being used in promos and other marketing media supporting the annual fundraiser, which provides shoes and more to local children from families experiencing financial hardship. The campaign runs […]

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Stephen Arnold Music brings home the hardware at the 2023 PROMAX Local Awards

It was a great year for Stephen Arnold Music and our client stations at the PROMAX Local Virtual Awards Show for Local TV on Thursday, August 3, 2023. SAM was recognized with two Gold Awards and three Silver Awards. SAM brought home Gold with TV station KRQE in Albuquerque, New Mexico, for their “KRQE.com” website promotion spot. In order to promote the versatility and variety of their website, we created […]

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Envisioning the Sound of Sagrada Família

Have you ever used music to describe an experience so powerful, words and pictures couldn’t do it justice? At SAM, we often interpret the world through sound, especially when trying to make sense of visceral experiences. During a recent visit to Spain, we were fortunate to tour Antoni Gaudi’s masterpiece, Basílica de la Sagrada Família, and the experience left us, well… speechless. In an effort to describe how it made […]

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What’s new from The World Leader in Sonic Branding

Our SAM team has been busy with exciting projects for tourism, experiential, broadcast, streaming and film. What they have in common are interesting challenges, diverse needs and impactful sonic branding solutions. These audio strategies helped drive immersive, emotional engagement in content, social media, and in-person experiences. Here’s a rundown of some recent projects: WETA PBS – Sonic Rebrand Stephen Arnold Music was privileged to create an all-new group sonic rebranding […]

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