Well, this year’s PromaxBDA Station Summit was a rousing success! Besides the many meetings we had with dozens of clients, we had our Guitar Gods Giveaway, the Battle of the Promo Superstars session with our own Dave Baumann, an open suite party (complete with impromptu jam session) and, of course, our 6th Annual SAM Jam. Wednesday night’s open suite was a first for us. We decided to open up the […]
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At Stephen Arnold Music, we are obsessed with sonic branding. Our mission, on every project, is to create a distinctive melody or sound that will connect a brand or product to its target audience. Sound and music share a unique quality. They can both trigger memories – and emotional responses. A certain song can remind you of the first person you fell in love with, a sporting event, a certain […]
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“We’re turning into our very own Comic-Con!” Those were the words of Coheed and Cambria front man Claudio Sanchez as he pulled back his massive coiffe to welcome the capacity crowd and its many costumed attendees. You see, Coheed fans don’t simply ignore the “never wear the shirt of the band you’re there to see” rule; they break it to a whole new level! The only people in the audience […]
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The comments are in, the drawing is done, and we have a winner in our CBS Local Guitar Giveaway! Congratulations to Jerry Bever from KTVA. This beautiful 60th Anniversary Fender Stratocaster is all yours!
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Update: We have our winner! Enter to win this Fender 60th Anniversary Stratocaster! 60th Anniversary Fender Stratocaster Imagine this exquisite Fender Stratocaster electric guitar – in YOUR hands! It’s easy … just take a listen to our new “CBS Local” news and branding music package from Stephen Arnold Music, and leave a comment below to enter* for your chance to win this spectacular axe!! Drawing to be held on Friday, […]
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We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]
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Season’s Greetings Everyone, We’re back again this Holiday Season hoping to make our industry aware of this great organization, Little Kids Rock™. Little Kids Rock™ provides free music lessons and instruments to underserved public school kids around the country. In the last three years, through the purchase of our CD by our peers in the broadcast industry, we have been able to put 100+ brand new acoustic guitars into the […]
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We’re very proud of our international work for networks like Al Jazeera (Qatar), Alhurra (Middle East), India TV, GSP Sports (Romania), TRK (Norway), TRT1 (Turkey) … it’s a pretty long list! A decade ago, we delivered music via FedEx – now we can FTP our latest mixes instantaneously. But in either case, we’re usually tracking and mixing in our Texas studio while our clients are a VERY long way away. […]
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UPDATE: And The Winner Is … Hey, you. Wanna win a guitar? We’ve got two chances for you to win! Straight from Stephen’s collection – a 15 year old, slightly abused 2000 Fender Artist Series Stevie Ray Vaughan Stratocaster could be all yours. To enter, just listen to the demo of our latest news music package, then leave a comment below suggesting a name for the package (serious suggestions only, […]
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It’s that time of year, and International Strange Music Day is once again upon us — can you believe it’s already been a year?? Okay, okay … none of us have actually ever heard of this holiday, but when it came across the calendar, I just had to have a little fun with it. So what actually qualifies as “strange music”? Well that, of course, depends on your definition of […]
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