News & Press

SAM World Leader Winter 2025 projects

What’s new from The World Leader in Sonic Branding – Winter 2025

Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]

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Stephen Arnold Music (SAM) Adds Licensing Pros Jeff Ryan and Kevin Richards

DALLAS—February 13, 2024—Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, has added two highly regarded music industry veterans to its licensing team. Jeff Ryan joins the sonic branding agency as Director of Music Licensing, while Kevin Richards assumes the role of Director of Creative Licensing. They will report to Noelle Fowler, VP of Licensing and Sales. Jeff Ryan, Director of Music Licensing Kevin Richards, Director of Creative Licensing […]

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Stephen Arnold Music The Vault logo

Bacardi & Vans: Featured Projects from The Vault

BACARDÍ – Raising Spirits BACARDÍ was in search of a haunting musical score to support its national Halloween ad campaign, “Raising Spirits: Chapter 2, Blood Moon.” The SAM creative team selected a fitting track from The Vault production music library balancing a chilling vibe with the bold, iconic feel of the BACARDÍ brand.

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