News & Press

Pro Sports vs. Pro Music

Would you work for free? Pro Sports vs Pro Music

Would Peyton Manning or Richard Sherman play football during intermission of a Bruno Mars concert for free? Because that’s exactly what  Bruno did at their game a couple of weeks ago… Bruno Mars is at the top of his game. His second album, Unorthodox Jukebox, is at the top of the charts (as was his first). In just three years, five of his songs have reached number one…. Forbes ranked him number […]

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Mini Lord Vader

Super (Bowl) Sonic Branding

It’s not just music they’re playing on those Super Bowl ads – the smart sponsors are applying Sonic Branding. Sonic Branding done right reinforces memory recall and the message, and connects products and services with emotions. Combine story, visuals, and sound in an appealing alchemy – especially during the Super Bowl – and you’ve got a spot that everyone will be talking about at the water cooler for weeks. Later […]

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Super Bowl XLVI Eli Manning

Are You Ready for Some Football Music?

Super Bowl XLVI is fast approaching. February 5th. 11 days away… That means 3 things: great football, million dollar ads and MUSIC. For us in Dallas, the Super Bowl is something of a mirage these days (even if it was at Jerry World last year). This wasn’t the case in the 90’s. The ‘Boys, led by the Triplets (Troy, Emmitt and Michael) won 3 SB’s. But, with just 1 playoff […]

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PromaxBDA Recap: In A Word…’Golden’

Stephen Arnold Music had an award-winning run at PromaxBDA 2010. First we won the prestigious “Network Sound Off,” as FOX network executives chose Stephen Arnold Music’s score to launch their new drama “Ride Along,” by the creators of “The Shield.” The :90 promo will debut during Super Bowl XLV. In addition, we took home two Gold awards at the conference: “Use of an Original Composition in a Promo, New Orleans […]

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