Sonic Branding Archives - Page 3 of 11

WETA’s sonic brand ranked by The SoundOut Index as one of the fastest growing sonic brands

Great News! Our newly developed sonic brand for WETA, the leading public broadcasting station in our nation’s capital, has been rated by SoundOut as one of the fastest growing sonic brands in the country! SoundOut is the world leader in testing for audio branding, and we’re thrilled that their research shows that listeners are responding to and connecting with WETA’s audio signature in a big way! View the SoundOut Report […]

Can AI Create a Sonic Brand?

These days, AI, and more specifically generative AI — which produces things like text, images, video, and music — is creating a lot of buzz (or fear depending on your stance). With such a growing interest in generative AI and big companies like Google and Microsoft pushing to innovate in the field, what does this mean for music creators, and more specifically, for the sonic branding world — could AI […]

Stephen Arnold Music Taps into the British Spirit for WETA UK’s New Image Campaign

DALLAS—May 1, 2023— Stephen Arnold Music captured the drama, intrigue, romance, action and mystery of WETA UK’s expansive programming in providing the musical theme for the station’s new on-air image campaign. The uplifting orchestral theme plays under a lively montage of clips from UK series, both classic and contemporary, while supporting the theme, “British Television at Its Best.” The studio’s creative brief was to produce a theme that evoked the […]

Stephen Arnold Music Creates Sonic Branding for The Hill TV

DALLAS — February 2023 — Stephen Arnold Music has created original sonic branding for The Hill TV, Nexstar Digital’s recently launched streaming channel. The package includes the main theme for the channel and its popular digital counterpart, as well as variations for promos, IDs, intros, bumps and other elements. Debuting in January, the theme has a distinctive, infectious sound that evokes The Hill TV’s unique approach to political journalism and […]

Stephen Arnold Music Catches All The Laughs with Sonic Branding for New “Catchy Comedy” Network

DALLAS—April 12, 2023— Catchy Comedy, Weigel Broadcasting’s new sitcom-centric, over-the-air, national network, recently debuted with a line-up of all-time favorite TV comedies and a playful musical theme designed to appeal to viewers’ funny bones. Created by Stephen Arnold Music, the network’s sonic branding supports its “Catch All the Laughs” tagline and evokes the spirit of beloved shows as diverse as I Love Lucy, All in the Family, Cheers and Night […]

Stephen Arnold Music Creates Bold Theme for NewsNation’s Newly-Launched “Cuomo”

DALLAS—October 17, 2022— Stephen Arnold Music created a bold, modern theme for Cuomo, the new primetime news show hosted by multi-award-winning broadcast journalist Chris Cuomo. Airing weekdays in primetime from 8-9pm ET/7-8pm CT on NewsNation, the show examines the day’s most important news stories from all angles. The infectious theme celebrates Chris Cuomo’s highly anticipated return to cable news. It employs drums, guitars and bass in a distinctive groove blending […]

Newscast Studio Broadcast Production Awards

Stephen Arnold Music Takes Home Nine Wins at Broadcast Production Awards

Studio honored for work for Al Jazeera, CNN, NewsNation, KTNV and WPIX. DALLAS—May 9, 2022 — Stephen Arnold Music enjoyed a strong showing at the

Sonic Branding Round-Up 2022

From Chicago to Doha, from Atlanta to China… Our creative team at SAM has been working non-stop to help our diverse and amazing clients be heard and stand out from the crowd. Check out highlights from some of our recent Sonic Branding projects. Here’s what we’ve been up to lately: Al Jazeera: 25th Anniversary Relaunch For its 25th anniversary, Al Jazeera Media Network relaunched its Arabic language channel, overhauling nearly […]

Stephen Arnold Music Salutes the Big Sounds of the Big Game

DALLAS—February 15, 2022— The Big Game Bowl always delivers great entertainment via the game, the halftime show, and sensational commercials that look—and sound–great.

How Sound Triggers Human Emotion

The Science of Sound By Dr. Sol Marghzar AuD, CCCA, Director of Audiology, Stephen Arnold Music If you’re of a certain age and hear the opening chords to Lalo Shifren’s theme from Mission: Impossible, you probably recognize it immediately. You may even remember your favorite members of the cast. But something else is also happening, because hormones are being secreted in your body—triggering a sense of danger. Our ears direct […]

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