It’s December 2, 1983. You finish dinner early, throw the dishes into the sink, and race to secure your spot on the couch, perhaps fending off a sibling or two in the process. Shortly, MTV will air the world premiere of Michael Jackson’s highly anticipated music video, Thriller. The music world will never be the same. This was a fairly common occurrence in the early days of MTV. The build […]
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With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding […]
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At SAM, we’ve been creating music for PBS stations since we got our start over 30 years ago, and we’re especially proud of the collaboration we have with WETA PBS. Last year, SAM’s audio identity for WETA was rated one of the fastest growing sonic brands in the country according to The SoundOut Index 2023 report — a leading authority in sonic brand testing. Their research shows that listeners, including […]
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Every destination has a distinct vibe, from the people and culture, to the food and entertainment, to the imagery, colors, and yes, even sounds. Stephen Arnold Music — friends call us ‘SAM’ — has been creating custom and production music for over 30 years. As the world leader in sonic branding, we’ve worked with destinations and tourism clients around the globe to ensure their advertising, social content, logos and more […]
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Our team at SAM has been busy this year with exciting projects for the Paris summer games, trending social media spots, experiential sound, news, trailer music and more. Hey, we’re even giving you a sneak peak at SAM’s new studio headquarters! Here’s a rundown of what we’ve been up to lately: Aiming for Gold Paris – CNN Worldwide For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music […]
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Blooloop, a leading authority on museums, theme parks, and immersive attractions, recently published its list of the worlds’ 21 best observation experiences. Ranked among iconic attractions like the Eiffel Tower and Burj Khalifa was none other than 360 Chicago and TILT, the heart-pounding thrill ride with original music from SAM that ‘tilts’ visitors out over the city of Chicago from the 94th floor observation deck. SAM created three custom pieces […]
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We’ve all felt that awkwardness when a friend tells a joke and rushes the punchline, or places it in the wrong order. You do your best to feign a laugh, but the joke falls flat — the moment is gone. Music, like comedy, is all about timing. When it comes to audio branding, the right music at the right moment means the difference between making a deep connection and just […]
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Get ready for the ultimate showdown as TV station marketing superstars apply their promo magic to the same news story! Thanks to all who attended our 8th Annual (and first virtual) Battle of the Promo Superstars event. For folks who couldn’t make it to our session (or if you simply want to watch it again), here’s the BATTLE. And a special THANK YOU to our 2024 participants. We couldn’t have […]
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Whether you find them enjoyable or annoying, commercial jingles gave sonic branding its start. You might be surprised to know how many famous musicians lent their abilities to creating some of those infamous tunes that you still can’t get out of your head. As The World Leader in Sonic Branding®, we’ve written our fair share of hits, but we’re never too proud to give credit where credit is due. From […]
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It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]
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