Stephen Arnold Music Creates Sonic Brand and Custom Music for WGN America’s “NewsNation”

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How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF »  |  Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

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stephen arnold playing guitar

Stephen Arnold: “Mistakes are the stairways to greatness”

Founded by Arianna Huffington, Thrive Global covers self-help, wellness advice and lifestyle. Its goal is to help readers reconnect with themselves and learn techniques for maintaining balance in order to live their best life. The original article is available here. By Yitzi Weiner, A “Positive” Influencer As a part of my series about how leaders create a “fantastic work culture,” I had the pleasure of interviewing Stephen Arnold, founder of […]

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Sonic Branding Roundup

Sonic Branding Roundup 2020

At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]

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Millennial Girl

Want to Reach Millennials? The Best Way May Be Through Their Ears.

For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]

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Stephen Arnold Music Adds 200,000 New Tracks To Library

by Paul Greeley, TVNewsCheck Stephen Arnold Music has expanded its production music library, The Vault, by adding BMG Production Music, one of the world’s largest international music companies. The majority of 187,396 added tracks are new to the U.S. market. Stephen Arnold Music, often referred to as the most-heard, least-known composers in the world, has expanded by adding BMG Production Music, one of the world’s largest international music companies, to […]

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music notes puzzle piece

The ABC’s of Commissioning Original Music

OK – you’ve searched and searched, and you STILL can’t find that “just perfect” piece of music for your new project. Sometimes close enough – just won’t cut it. You need a fresh, original piece of music. But how do you start? Brand Context First, examine the brand context of the entity that this music will represent. Make sure that you understand the brand fully before trying to express it […]

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Coffee percolating, alarm ringing, toast popping – New Morning Image!

Imagine your morning routine – what do you hear? Fresh coffee percolating, your alarm awakening you, crisp toast popping up? These sounds, and others, combine to create a familiar, comforting beat – the soundtrack of your morning routine. Stephen Arnold Music is excited to announce the release of “Morning Routine”, our new morning image campaign: a fully produced, cost-effective marketing package for morning promotions. It’s sure to make a fun, […]

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The Vault: A World Class Production Music Library

The Vault production music library from Stephen Arnold Music has added the world-renowned BMG Production Music Library. The Vault is now bigger, broader and deeper – and is designed to provide music with maximum emotional impact for advertising, productions and events. With more than 180,000 tracks from internationally-acclaimed artists, it’s used by top international ad agencies, corporate marketing teams, creative studios and post production houses. The Vault is the newest, […]

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Sonic Branding for HLN Original Series “Lies, Crimes and Video”

Our creative team at Stephen Arnold Music recently created the custom sonic brand and music package for the HLN Original Series “Lies, Crimes and Video”. The eight-part series gives viewers an intimate look into terrifying 911 calls, police interrogations, jail house recordings, body camera and surveillance video captured as part of a criminal investigation. This series features riveting stories that incorporate video evidence in criminal cases and shocking courtroom testimony. […]

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