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6 Tips for Securing Music Rights

Manage your expectations. OK…so you’re in deep on your perfect project, and you’ve found the perfect track – it’s from Coldplay!  Stop immediately!  Managing your – or your clients – expectations is the most important first step!  Commercially released songs from recording artists can be wildly expensive to clear, if they’ll even clear at all.  Instead, we typically use reference tracks not synchronized to a project to gauge the overall […]

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SAM JAM 2019 Montage

Station Summit 2019 – SAM JAM and It Smells Like a Guitar Giveaway!

The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 20th. That’s when we’ll be hosting our 9th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year we’re jammin’ […]

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Augusta National Women’s Amateur

In 2018, Augusta National Golf Club announced a partnership with NBC and Golf Channel to broadcast the inaugural Augusta National Women’s Amateur (ANWA). This event, taking place the week before The Masters Tournament, was established to inspire greater interest and participation in the women’s game of golf. Our team at Stephen Arnold Music was tasked with composing a theme for the tournament – not just for the inaugural year, but […]

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Sonic Branding Roundup

Sonic Branding Roundup

The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: CourtTV Court TV is a 24-hour network with extensive live programming, so the custom music package built around a […]

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Sonic Branding Mistake

5 Biggest Sonic Branding Mistakes

Most of us know what big companies look like. They’ve spent millions of dollars on market research, focus groups, graphics designers, social media and televisions spots. Some of these companies are iconic brands: Apple, Microsoft, Intel, General Motors, Nike, etc. And they all feature highly refined logos and graphic consistency. But what do they sound like? Branding has been a hot concept for the past 20 years, but with the […]

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Watching 2019 Super Bowl Commercials

Did You “Hear” the Super Bowl?

OK, some say it was the worst Super Bowl of all time. Certainly, if you love a defensive struggle, the 2019 contest was fascinating. But the lack of scoring meant for few thrills for the casual football viewer. To make matters worse, the halftime show starring Maroon 5 with Travis Scott and Big Boi didn’t seem to inspire many kudos, either. Plus, the ratings for this contest were the lowest […]

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Sonic Branding client solutions

The Company We Keep – Sonic Branding Roundup

2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]

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Happy Holidays! KPIX-TV/CBS San Francisco, The SF Boys Choir & Skywalker Sound

KPIX-TV/CBS San Francisco, the first television broadcast station in Northern California, celebrates a major milestone this year. KPIX went on the air with its inaugural broadcast, 70 years ago, on December 22, 1948. Also, seventy years ago, history was made with the founding of the renowned San Francisco Boys Chorus. Stephen Arnold Music collaborated with KPIX and Ian Robertson, the chorus director of the San Francisco Opera and the San […]

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Stephen Arnold Music Brain

5 Ways Music Affects the Brain

Music is more than just something that’s nice to have on in the background. It has powerful, far-reaching impact on your brain, and helps drive much of your behavior. Take a look at these research examples and see if you can identify these reactions in yourself! 1. Music Triggers Emotions One of the first things that happens when music enters our brains is the triggering of pleasure centers that release […]

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