News & Press

The Vault Tom Petty Autographed Guitar Giveaway

UPDATE:  We have our winner! Our team at SAM is excited to announce a significant expansion of our production music library, The Vault. Now encompassing over 125,000 tracks, The Vault represents the new standard for production music, with highly curated content that builds on Stephen Arnold Music’s status as an internationally-renowned source for music and sonic branding. The Vault has experienced steady growth, most recently adding a wealth of selections […]

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SAM Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana, and More

The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]

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Stephen Arnold Music Rings in the New Year with Custom Music for CNN.

CNN wanted some fresh, custom music for their big, on-air effort with Anderson Cooper and Andy Cohen on New Year’s Eve. As you could imagine, we jumped at THAT opportunity! They were thinking of a classic, art deco style for the graphics, and wanted up-tempo music to match the mood. So how do you re-recreate the retro feel of the 30’s? With a real, live orchestra – featuring trumpets, trombones, […]

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6 Ways a Musical Instrument Can Be The PERFECT Gift!

Let’s face it. Sometimes, giving a musical instrument as a Christmas gift can be a bummer. That expensive guitar or keyboard can lay dormant in the corner after the initial excitement wanes, and eventually end up for sale on Craigslist. But given the right circumstances, it can also be the best gift you can ever give anyone, especially a child! Here are a few reasons why a musical instrument can […]

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Helping Little Kids Rock for the Holidays!

Season’s greeting to all! Thankfully, this holiday season will give us a well-deserved respite from some of the crazy events happening in our word. It also reminds us that this is the season of sharing and giving…and of wonderful music! At Stephen Arnold Music (SAM), we’re really proud to team up again with a very deserving partner this year, Little Kids Rock. They are an incredible organization, providing music lessons and […]

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CNN International – “Hala Gorani Tonight”

CNN International recently refreshed it’s key European prime time news hour, with the launch of Hala Gorani Tonight. Stephen Arnold Music was excited to be called upon to create a new sonic brand and custom music package for the show. Airing weeknights at 9pm CET, the new show will draw on Gorani’s 25 years of international journalism experience to put the key stories of the day in context. The hour-long […]

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FOX finds the Devil – in the Musical Details

How do you re-launch a hit show for its third season, and make it a HOT premiere? Well, first you start looking in The Vault from Stephen Arnold Music for a smokin’ music track, of course. Our friends from the crack promo team at FOX needed to make a big splash for LUCIFER, a dramatic series about how the original “fallen angel” Lucifer gets bored with Hell and moves to […]

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How to Take “Waking Up My Day” to a NEW Level!

The promo geniuses at WJLA in Washington D.C., Stan Melton and Bonnie Wood, needed a sure-fire idea to promote ABC’s “American Idol,” premiering on their station this fall. And sitting on their desks were some valuable “front of the line” passes from the network to use at an upcoming local audition for the show. It made sense to them to conduct some sort of singing contest to win these tickets, […]

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Stephen Arnold Music Goes International – in a BIG Way

For Stephen Arnold Music, it helps to have an international reputation for your sonic branding expertise. It spawns conversations with overseas organizations like the China Global Television Network (CGTN). They were looking for a rebrand for not just one network, but FIVE international channels reaching viewers worldwide. Now THAT’S a project! Not being a company that’s intimidated by a big challenge, we dove right in. Working with the design firm […]

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Puzzling Diseases – And How to Compose Music for Them

Talk about an intriguing project! For the HLN news network’s 6-part documentary “Something’s Killing Me,” Stephen Arnold Music was tasked with the unusual challenge of creating a musical score that accompanies stories about diseases and symptoms that result in near-death struggles for the victims. It’s depicts a race against time to discover what, or who is killing the victim. This series, from the CNN Original Series Development team, was dramatically […]

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