News & Press

Sonic Branding Mistake

5 Biggest Sonic Branding Mistakes

Most of us know what big companies look like. They’ve spent millions of dollars on market research, focus groups, graphics designers, social media and televisions spots. Some of these companies are iconic brands: Apple, Microsoft, Intel, General Motors, Nike, etc. And they all feature highly refined logos and graphic consistency. But what do they sound like? Branding has been a hot concept for the past 20 years, but with the […]

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Watching 2019 Super Bowl Commercials

Did You “Hear” the Super Bowl?

OK, some say it was the worst Super Bowl of all time. Certainly, if you love a defensive struggle, the 2019 contest was fascinating. But the lack of scoring meant for few thrills for the casual football viewer. To make matters worse, the halftime show starring Maroon 5 with Travis Scott and Big Boi didn’t seem to inspire many kudos, either. Plus, the ratings for this contest were the lowest […]

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Sonic Branding client solutions

The Company We Keep – Sonic Branding Roundup

2018 was certainly a year to remember. The frenetic news cycle was off the charts. We worked non-stop last year to help our national and international clients be heard, remembered and stand out from the crowd. The critical importance of sonic branding is now recognized across every industry. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at […]

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Featured Video Play Icon

Happy Holidays! KPIX-TV/CBS San Francisco, The SF Boys Choir & Skywalker Sound

KPIX-TV/CBS San Francisco, the first television broadcast station in Northern California, celebrates a major milestone this year. KPIX went on the air with its inaugural broadcast, 70 years ago, on December 22, 1948. Also, seventy years ago, history was made with the founding of the renowned San Francisco Boys Chorus. Stephen Arnold Music collaborated with KPIX and Ian Robertson, the chorus director of the San Francisco Opera and the San […]

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Stephen Arnold Music Brain

5 Ways Music Affects the Brain

Music is more than just something that’s nice to have on in the background. It has powerful, far-reaching impact on your brain, and helps drive much of your behavior. Take a look at these research examples and see if you can identify these reactions in yourself! 1. Music Triggers Emotions One of the first things that happens when music enters our brains is the triggering of pleasure centers that release […]

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Sonic Branding

6 Brand Benefits of Sonic Branding

It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual! “According to a report by Medical Daily, a new study from the Institute […]

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stephen arnold music

Wanna Play? Here’s The Ultimate Beginner’s Guide To The Guitar

The Ultimate Beginner’s Guide to the Guitar Do you picture yourself as a rock star on stage shredding guitar solos like the greats, or just fancy playing around a campfire? Here at Stephen Arnold Music, we know there’s nothing more satisfying than creating music with your fingers. Naomi Wilson, a professional music teacher and experienced Guitarist, has created this comprehensive “Ultimate Beginner’s Guide to Learning the Guitar“. It’s a great […]

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Murrows Awards 2018

Stephen Arnold Music Red Carpet Sponsor at the 2018 Edward R. Murrow Awards

(Monday, October 22, 2018) Stephen Arnold Music recently attended the Edward R. Murrow Awards for Excellence in Journalism in New York City. As the red carpet sponsor, and true to SAM form, we gave away a beautiful Gretsch White Falcon acoustic guitar! An energetic and enthusiastic sold-out crowd of the nation’s top journalists packed historic Gotham Hall to celebrate the work of their colleagues across the country. In today’s political […]

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