Music News from Leading Sonic Branding Agency

Stephen Arnold Music Goes International – in a BIG Way

For Stephen Arnold Music, it helps to have an international reputation for your sonic branding expertise. It spawns conversations with overseas organizations like the China Global Television Network (CGTN). They were looking for a rebrand for not just one network, but FIVE international channels reaching viewers worldwide. Now THAT’S a project! Not being a company that’s intimidated by a big challenge, we dove right in. Working with the design firm […]

Puzzling Diseases – And How to Compose Music for Them

Talk about an intriguing project! For the HLN news network’s 6-part documentary “Something’s Killing Me,” Stephen Arnold Music was tasked with the unusual challenge of creating a musical score that accompanies stories about diseases and symptoms that result in near-death struggles for the victims. It’s depicts a race against time to discover what, or who is killing the victim. This series, from the CNN Original Series Development team, was dramatically […]

UPS – International Communications Campaign

The logistics giant proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates UPS’s global capabilities to audiences everywhere. Stephen Arnold Music’s score was critical to the success of the project, providing a memorable musical theme with the flexibility to be adapted regionally for Latin America, Asia and the Middle East. This modern track with an addictive beat was produced […]

CNN/HLN – “How It Really Happened”

Fresh, original content is in development at HLN, with new offerings like “How It Really Happened” leading the way as the first of several series. Newly debuted on the network, the show is hosted by actor Hill Harper and delves deeply into notorious crimes, mysteries, trials and celebrity tragedies. SAM’s custom music package includes the show open and many other film score-style themes that capture the tension and eerie atmospheres […]

Our READY Guitar Giveaway Winners Are …

Congratulations to our READY Image Campaign Guitar Giveaway winners: Always Ready – Collapsible Travel Guitar, Journey Overhead Model OF420: JessicaGrace DeVries, WCTV-TV Morning Ready – Sunburst Vintage Epiphone Les Paul Standard Pro: Roger Ingram, KTXS-TV Weather Ready – Weatherproof Martin Compressed Laminate (HPL) Acoustic Electric Cutaway: Karen Yarbrough, KTAB-TV And we’d like to thank everyone who checked out the campaign and entered the drawing. Stay tuned for more from SAM!

Get READY for a Guitar Giveaway

UPDATE: We have our winners! Are you ready for “READY“? It’s Stephen Arnold Music’s newest and biggest multi-platform image campaign ever! It reflects how viewers feel when your station gets them ready for their morning, ready for the weather…ready for anything. It’s essentially what your local news does – prepare your viewers for what lies ahead in their lives. And this is a big package, with two separate songs, embedded […]

Electric Guitars – Dying a Slow Death?

Is the electric guitar really fading away? Maybe you’ve read the articles or heard the stories. The big guitar makers Fender and Gibson are deeply in debt with plummeting sales, and PRS Guitars is laying people off. Some new innovations, like Gibson’s “robot” self-tuning guitars, have been a bust. The “digital” guitar promise still has not paid off. And the big retailer, Guitar Center, is floundering with $1.6 billion in […]

CNN/HLN – Bleacher Report

“Bleacher Report” is a cornerstone of sports coverage for CNN and its sister network HLN. With segments airing in the morning on CNN and all day on HLN, Stephen Arnold Music was invited to create a fresh theme for this elite sports brand. The new music features a driving, indie rock-style sound, with live guitars, bass, drums – even handclaps – providing a fun and upbeat undercurrent to one of […]

SAM Wins Gold at PromaxBDA Station Summit 2017

“DALLAS –(SPW)– Stephen Arnold Music, the World Leader in Sonic Branding®, was recognized for excellence with a Gold PromaxBDA Award at Station Summit 2017, held June 22, 2017 in Las Vegas at the Mirage Hotel & Casino. The Gold award was for Stephen Arnold Music’s work on Seattle’s ABC affiliate KOMO and their “So Northwest” campaign. A customized version of Stephen Arnold Music’s popular “Everywhere I Go” market exclusive image […]

Station Summit 2017 – What Happened in Vegas

Every year, it’s a big event for us here at Stephen Arnold Music (SAM). This year’s convention, held at the Mirage Hotel/Casino in Las Vegas on June 19-22, was no exception! Business breakfasts, lunches, dinners, cocktails, receptions, client meetings, hosted suites – you name it, we did it all! It‘s an incredible opportunity for us to stay in close, personal touch with all of our friends and customers. And we […]

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