Music News from Leading Sonic Branding Agency

Our READY Guitar Giveaway Winners Are …

Congratulations to our READY Image Campaign Guitar Giveaway winners: Always Ready – Collapsible Travel Guitar, Journey Overhead Model OF420: JessicaGrace DeVries, WCTV-TV Morning Ready – Sunburst Vintage Epiphone Les Paul Standard Pro: Roger Ingram, KTXS-TV Weather Ready – Weatherproof Martin Compressed Laminate (HPL) Acoustic Electric Cutaway: Karen Yarbrough, KTAB-TV And we’d like to thank everyone who checked out the campaign and entered the drawing. Stay tuned for more from SAM!

Get READY for a Guitar Giveaway

UPDATE: We have our winners! Are you ready for “READY“? It’s Stephen Arnold Music’s newest and biggest multi-platform image campaign ever! It reflects how viewers feel when your station gets them ready for their morning, ready for the weather…ready for anything. It’s essentially what your local news does – prepare your viewers for what lies ahead in their lives. And this is a big package, with two separate songs, embedded […]

Electric Guitars – Dying a Slow Death?

Is the electric guitar really fading away? Maybe you’ve read the articles or heard the stories. The big guitar makers Fender and Gibson are deeply in debt with plummeting sales, and PRS Guitars is laying people off. Some new innovations, like Gibson’s “robot” self-tuning guitars, have been a bust. The “digital” guitar promise still has not paid off. And the big retailer, Guitar Center, is floundering with $1.6 billion in […]

CNN/HLN – Bleacher Report

“Bleacher Report” is a cornerstone of sports coverage for CNN and its sister network HLN. With segments airing in the morning on CNN and all day on HLN, Stephen Arnold Music was invited to create a fresh theme for this elite sports brand. The new music features a driving, indie rock-style sound, with live guitars, bass, drums – even handclaps – providing a fun and upbeat undercurrent to one of […]

SAM Wins Gold at PromaxBDA Station Summit 2017

“DALLAS –(SPW)– Stephen Arnold Music, the World Leader in Sonic Branding®, was recognized for excellence with a Gold PromaxBDA Award at Station Summit 2017, held June 22, 2017 in Las Vegas at the Mirage Hotel & Casino. The Gold award was for Stephen Arnold Music’s work on Seattle’s ABC affiliate KOMO and their “So Northwest” campaign. A customized version of Stephen Arnold Music’s popular “Everywhere I Go” market exclusive image […]

Station Summit 2017 – What Happened in Vegas

Every year, it’s a big event for us here at Stephen Arnold Music (SAM). This year’s convention, held at the Mirage Hotel/Casino in Las Vegas on June 19-22, was no exception! Business breakfasts, lunches, dinners, cocktails, receptions, client meetings, hosted suites – you name it, we did it all! It‘s an incredible opportunity for us to stay in close, personal touch with all of our friends and customers. And we […]

Gearbox Software – “Battleborn” Video Game

The elite developer Gearbox Software required an attention-grabbing, catchy and distinctive theme for the montage of character introductions in its “Battleborn” video game for Xbox One, Playstation 4 and PC. Stephen Arnold Music created the memorable Player Select Theme, a guitar-driven composition that features catchy, aggressive hooks fueling the fun of Battleborn’s rallying cry: “Calling All Badasses.” Live drums, driving guitars, gang vocals, and a shredding prog-synth solo provides the […]

Station Summit 2017: Local Newscast Guitar Giveaway!

Win a guitar for every segment of your news day. Once again, Stephen Arnold Music is giving away a handful of unique guitars at Station Summit in Las Vegas. This year it’s a NewsReady guitar giveaway featuring FIVE guitars up for grabs — each guitar represents a segment of a typical local newscast.

Promax 2017 – Yeah, Yeah, Yeah Beatles Guitar Giveaway!

The PromaxBDA Conference is coming up fast! This year, it’s at the JW Marriot in Los Angeles, June 5-8. Stephen Arnold Music (SAM) will once again be giving away a guitar. Be sure to stop by the Stephen Arnold Music kiosks to check out this year’s “Yeah, Yeah, Yeah” selection of legendary Beatles guitars. To enter the raffle, just drop off your business card in the box near the display […]

SAM Sonically Brands Relaunch of CCTV International as CGTN

DALLAS – Feb 28, 2017: The rebranding of a channel group that reaches over one billion people requires more than just a name change. China Central Television International (CCTV) is now China Global Television Network (CGTN), emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music continued its collaboration with the network to evolve its memorable theme. The new themes for […]

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