Music News from Leading Sonic Branding Agency

The Biggest Thing Since The Last Biggest Thing + A Guitar Giveaway!

UPDATE: We Have Our Winner! Watch Stephen Arnold and Vault artist, Jon Christopher Davis, preview this amazing giveaway guitar for you. It’s an impressive Gretsch White Falcon Jumbo 12 String Acoustic-Electric Guitar! Stock Music Will Never Be The Same. Collaborating with BMG Production Music, created by one of the world’s largest record labels, The Vault just deposited thousands upon thousands of fresh, new tracks from internationally acclaimed composers and musicians. […]

Stephen Arnold Music Refreshes China Global Television Network (CGTN) With New Sonic Branding

Teams With Renowned Design Firm Flint Skallen To Create New Show Themes And Promos Across CGTN’s Five Networks DALLAS — The five international channels of China Global Television Network (CGTN), reaching over one billion people around the world, have newly updated sonic brands courtesy of Stephen Arnold Music, who returned to the network after launching its distinctive sonic brand in 2015. Collaborating once again with design firm Flint Skallen, Stephen […]

Stephen Arnold Music Updates PBS’ ‘Washington Week’ Identity with New Sonic Brand and Custom Music Package

DALLAS, TX — Stephen Arnold Music, the World Leader in Sonic Branding™ brought a dynamic new sound to “Washington Week,” one of America’s longest-running public affairs programs produced by PBS and WETA-TV. The sonic branding expertise of Stephen Arnold Music was central to developing a distinctive, easily recognizable and accessible identity for “Washington Week,” the 50-plus year old show, currently moderated by Robert Costa, that has long been lauded for […]

How is new technology changing the way music is produced?

Everything can be done faster and cheaper — or so clients keep telling us. The problem is that modern recording technology allows you to delay spontaneous (and sometimes brilliant) decisions as you save layers and layers of takes to evaluate later, instead of trusting your initial instincts. Come to think of it, technology doesn’t really save you any time. It just allows you to create more versions and gives you […]

MLB The Show 18 – Sony Interactive

The SAM creative team was recently approached by Sony Interactive to create a distinctive and compelling composition for their then-upcoming blockbuster Major League Baseball title for PlayStation 4, The Show 18. They wanted a piece that had an epic “sports” sound that included modern electronic and urban elements. So we went to work, collaborating with players from the Dallas and Fort Worth Symphony Orchestras, as well as renowned beats producer Adrian […]

PromaxBDA 2018: Six-Strings of the ’60s Guitar Giveaway

SAM is returning to the PromaxBDA Conference and Station Summit this month, and we’ll be bringing – and giving away – some really cool, unique guitars. This year’s two giveaways feature replica guitars that were popular during the ’60s. At the PromaxBDA Conference, a lucky winner will go home with a custom Gibson SG, hand-painted with bright colors, peace signs, and other nods to the culture of that time. A […]

Sonic Branding for the Royal Wedding – CNN Worldwide

With more than two billion people worldwide watching the royal wedding of Prince Harry and Meghan Markle, it was one of the biggest television events of the year. And for those of you that may have watched the royal wedding coverage on CNN, we’re excited to say that our creative team at Stephen Arnold Music composed and produced the custom music for the event. The CNN coverage aired in 190 […]

Station Summit 2018 – SAM JAM and Six Strings of the ’60s Guitar Giveaway

Summer is on the way, and so is PromaxBDA’s Station Summit! Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 28th. That’s when we’ll be hosting our 8th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year […]

Stephen Arnold Music Provides Complete Music Supervision Services for 2018 Scripps Howard Awards

Our team at Stephen Arnold Music was thrilled to participate once again in the Scripps Howard Awards, one of the nation’s most prestigious journalism competitions, by providing all of the music supervision services utilizing our production library, The Vault. Many of our clients and friends in the industry are journalism and news media professionals, so our involvement in this event has been particularly meaningful. Held this past April 19, 2018 in […]

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