Arnold, Hendrix and Petty at PROMAX 2011!
Be sure to stop by our display at this year’s PROMAX in New York at the Grand Ballroom Entrance, 3rd Floor. We’ll be giving away five amazing items: A one of a kind, “Hendrix” replica Fender Strat, a Fender Telecaster autographed by Tom Petty, two beautiful Texas leather jackets, and Stephen’s book “A Story of Six Strings.” Drawing this Thursday, June 30th, 12:30pm.
Also, Stephen & Chad will be speaking in two great sessions. Be sure to stop by for “Marketing Genius” on Wednesday and “Music, Sound Design and the Art of Sonic Branding” on Thursday.
Stephen Arnold – Marketing Genius Session
Wednesday, June 29th, 5pm
Join a panel of industry-leading opinion makers as they take on judging the industry’s best promotions and marketing campaigns. In this insightful and entertaining session, marketing and creative executives present their original briefs, show the resulting works and brace for the candid feedback from those behind some of the biggest brands out there.
To Be Announced
Susan Credle, CCO, Leo Burnett USA
Judah Friedlander, Comedian & Actor, 30 Rock
John Miller, CMO, NBC Universal Television Group; Head, NBC Sports Agency
Stephen Arnold, President, Stephen Arnold Music
Bruce Brauer, SVP, Creative Services/Advertising & Promotions/Marketing Agency, CBS Television Stations Group
Bear Fisher, SVP, Creative Director, E! & Style Networks
Terence Lee, Founder, Principal & Creative Director, ROGER
Chad Cook – Music, Sound Design and the Art of Sonic Branding
Thursday, June 30th at 11:30am
PromaxBDA BOOTCAMP 2011
America’s Hall II
Music, Sound Design and the Art of Sonic Branding
You’ve got killer copy and eye-popping graphics – but alone those are not going to cut it. Music is the most effective way to reach your audience, allowing consumers to emotionally connect to your message and brand. Hear from an expert in the art of sonic branding, original music/sound design and the use of licensed music open your mind and ears to the science of choosing the right music for your promos and branding.
Chad Cook, VP, Creative Director, Stephen Arnold Music
John Dance, Senior Writer/Producer, On-Air Promotion/Marketing, CNN
Mary Jo Smith, Creative Director, Alternative & Comedy Series, ABC Entertainment Marketing