News & Press

Arnold, Hendrix and Petty at PROMAX 2011!

Be sure to stop by our display at this year’s PROMAX in New York at the Grand Ballroom Entrance, 3rd Floor. We’ll be giving away five amazing items: A one of a kind, “Hendrix” replica Fender Strat, a Fender Telecaster autographed by Tom Petty, two beautiful Texas leather jackets, and Stephen’s book “A Story of Six Strings.” Drawing this Thursday, June 30th, 12:30pm.

Also, Stephen & Chad will be speaking in two great sessions. Be sure to stop by for “Marketing Genius” on Wednesday and “Music, Sound Design and the Art of Sonic Branding” on Thursday.

Stephen Arnold – Marketing Genius Session

Wednesday, June 29th, 5pm

Grand Ballroom

Join a panel of industry-leading opinion makers as they take on judging the industry’s best promotions and marketing campaigns. In this insightful and entertaining session, marketing and creative executives present their original briefs, show the resulting works and brace for the candid feedback from those behind some of the biggest brands out there.


To Be Announced


Susan Credle, CCO, Leo Burnett USA

Judah Friedlander, Comedian & Actor, 30 Rock

John Miller, CMO, NBC Universal Television Group; Head, NBC Sports Agency


Stephen Arnold, President, Stephen Arnold Music

Bruce Brauer, SVP, Creative Services/Advertising & Promotions/Marketing Agency, CBS Television Stations Group

Bear Fisher, SVP, Creative Director, E! & Style Networks

Terence Lee, Founder, Principal & Creative Director, ROGER

Chad Cook – Music, Sound Design and the Art of Sonic Branding

Thursday, June 30th at 11:30am


America’s Hall II

Music, Sound Design and the Art of Sonic Branding

You’ve got killer copy and eye-popping graphics – but alone those are not going to cut it. Music is the most effective way to reach your audience, allowing consumers to emotionally connect to your message and brand. Hear from an expert in the art of sonic branding, original music/sound design and the use of licensed music open your mind and ears to the science of choosing the right music for your promos and branding.


Chad Cook, VP, Creative Director, Stephen Arnold Music

John Dance, Senior Writer/Producer, On-Air Promotion/Marketing, CNN

Mary Jo Smith, Creative Director, Alternative & Comedy Series, ABC Entertainment Marketing

Leave a comment:

  1. Luke Byers says:

    Do you have a clip of Chad Cook’s presentation as described above at the PromaxBDA BOOTCAMP June 2011 entitled ‘Music, Sound Design and the Art of Sonic Branding’? If there is a clip, could it be uploaded to the SAM YouTube channel?

    If there is no recording, perhaps Chad could write a blog entry with the salient points from his talk?

    I note Stephen’s presentation from the “Marketing Genius” session has been captured at