News & Press

How to Take “Waking Up My Day” to a NEW Level!

The promo geniuses at WJLA in Washington D.C., Stan Melton and Bonnie Wood, needed a sure-fire idea to promote ABC’s “American Idol,” premiering on their station this fall. And sitting on their desks were some valuable “front of the line” passes from the network to use at an upcoming local audition for the show. It made sense to them to conduct some sort of singing contest to win these tickets, […]

Read More »