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B.B. King

Long Live The King

In the world of music – be it blues, rock, pop or even country – there are few names as revered as B.B. King. He was a pioneer of popularizing a sound that had been brewing along the banks of the Mississippi for generations. As a very young man in the mid-‘90s, I was lucky enough to see B.B. King at the (then) recently rejuvenated, and now defunct, Bronco Bowl, […]

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The Origins of Sonic Branding

There’s nothing new about the sonic brand, it’s been going on for tens of thousands of years. Think about the rooster crowing, the thunder from the lightning. All these things are basically the foundation of what a sonic brand is: They evoke an emotional response when somebody hears it. What a sonic brand really does is evoke something in your brain that says, “Hey, go do this,” or “Get ready […]

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Looking back at the origins of sonic branding

Stephen Arnold, President of Stephen Arnold Music, is recognized as one of the world’s foremost experts in the use of sound and music to identify a company or a product – otherwise known as sonic branding. His company’s “Commanding Sonic Branding” approach has brought an unforgettable audio signature to some of the world’s top brands, including The Weather Channel CNN Headline News, Fox Business Channel, HD Net, ESPN Outdoors, The […]

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