Sonic Branding Round-Up 2022 | View Projects

News & Press

Favorite Album Covers

A Lost (Cover) Art

A generation ago, the music listening experience was just that: an experience. Having returned from the record store, the eager listener – usually in the company of like-minded friends – would peel the shrinkwrap from the rather large cardboard sleeve and remove the inner, thinner paper sleeve to reveal the all-important vinyl record that awaited inside. After placing the fragile disc carefully on the turntable, the stylus would be lowered […]

Read More »
Bass Guitar

“Wait, What Kind of Guitar??” A Bass Player’s Top 10 Songs Featuring the Bass Guitar

Ask 20 random people off the street what instrument Roger Waters, Paul McCartney or Sting play, and odds are you’ll get a blank look (or a, “They sing, right?”). In fact, show those same 20 people video from a random rock concert, and they’ll likely see “a singer, a couple of guitarists, a drummer, and … that other guy standing over there by the drummer … what’s he do??” The bass […]

Read More »