It’s all in a [Sonic] Brand: Revisiting 1970s Sports Branding in Broadcast Television
Working for The World Leader in Sonic Branding™ means I’m well versed in the Pavlovian effect music has on the human brain. Which is a fancy way of saying that as a mega sports fan, I know that when I hear this: …I’m ready for some Football! That, of course, is Sonic Branding: Being able to identify something – anything – based only on the music or notes associated […]
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