News & Press

The Company We Kept - 2016

The Company We Keep

It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.

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The Origins of Sonic Branding

There’s nothing new about the sonic brand, it’s been going on for tens of thousands of years. Think about the rooster crowing, the thunder from the lightning. All these things are basically the foundation of what a sonic brand is: They evoke an emotional response when somebody hears it. What a sonic brand really does is evoke something in your brain that says, “Hey, go do this,” or “Get ready […]

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Looking back at the origins of sonic branding

Stephen Arnold, President of Stephen Arnold Music, is recognized as one of the world’s foremost experts in the use of sound and music to identify a company or a product – otherwise known as sonic branding. His company’s “Commanding Sonic Branding” approach has brought an unforgettable audio signature to some of the world’s top brands, including The Weather Channel CNN Headline News, Fox Business Channel, HD Net, ESPN Outdoors, The […]

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