Sounds of the Big Game – Commercials!
Wow…what a terrific championship football game! Both teams had so many tools with which to win, so it went right down to the wire. Patrick Mahomes appeared to be undeniable,
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Sonic Branding for HLN Original Series “Lies, Crimes and Video”
Our creative team at Stephen Arnold Music recently created the custom sonic brand and music package for the HLN Original Series “Lies, Crimes and Video”. The eight-part series gives viewers an intimate look into terrifying 911 calls, police interrogations, jail house recordings, body camera and surveillance video captured as part of a criminal investigation. This series features riveting stories that incorporate video evidence in criminal cases and shocking courtroom testimony. […]
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5 Biggest Sonic Branding Mistakes
Most of us know what big companies look like. They’ve spent millions of dollars on market research, focus groups, graphics designers, social media and televisions spots. Some of these companies are iconic brands: Apple, Microsoft, Intel, General Motors, Nike, etc. And they all feature highly refined logos and graphic consistency. But what do they sound like? Branding has been a hot concept for the past 20 years, but with the […]
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6 Brand Benefits of Sonic Branding
It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual! “According to a report by Medical Daily, a new study from the Institute […]
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The Music Makes Your Production!
When you’re thinking about producing your next video, most likely you’re focusing on your visuals. I mean … it’s called video, right? But the heart and soul of your production is really your music. Think about it. Is a beautiful graphic itself that memorable? Is that grandiose shot as grand without the audio? Is your voiceover good enough to stand on its own? It’s the music you choose that really […]
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Following My Passion
Coming from a country where oil refineries are the bread and butter of life, you wouldn’t be surprised to know that a music career doesn’t sound too appealing to the ears of some parents where I grew up. That was kind of my case. I was born and raised in a little town in the north part of Venezuela, on a little peninsula called Paraguana. There are three things you […]
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The Non Musician – There is a Place for you in the Music Business!
Often, when you meet someone new, one of the first questions they ask is, “What do you do?” Which always means, “What do you do for a living?” I reply that I rep Stephen Arnold Music and explain that we produce original music for broadcast and cable networks, along with creating branded music packages for local television stations. With excitement and intrigue, they ask, “Oh, you’re a musician?” I anticipate the big […]
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How the World Leaders in Sonic Branding™ make Production Music
We’ve been making music for a long time. And we’ve been lucky enough to produce branded music packages for some of the largest networks in the world. When we produce a volume of production music for our production music collection, The Vault, our same standards carry over into every step along the way. Accomplishing that, of course, is easier said than done. So you want to produce a volume of […]
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PromaxBDA: NYC and Station Summit …. Done!
Sometimes being the “new kid on the block” has its perks! Especially when it means joining the Stephen Arnold Music team just in time for their Promax conferences in NYC and Las Vegas! PromaxDBA: The Conference in New York was the beginning of a whole new world for me. So much to soak up, in so little time! Amidst all the hustle and meeting new clients, I was able to […]
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Promax Preview…..SAM style!
Happy Monday everyone! It’s another gorgeous Spring day here in New York and, after lounging in Central Park most of the weekend, I’m so thankful that I won’t have to leave the city for this year’s PromaxDBA: The Conference! Stephen, Chad, and Lyndsey will all be joining me in NYC for the June 10-12th conference. I moseyed over to the Hilton Midtown last week to check out the venue, and I […]
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