In her article ChatGPT Needs More Cowbell (Source: The Atlantic) – Nancy Walecki describes the history of jingles and the influence that human creativity has on emotional response. The piece centers on the idea that great commercial music – the kind that gets stuck in our heads – is built on crafting catchy, pop-like mnemonics, but also a willingness to take musical risks, which humans are more prone to do […]
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DALLAS—October 29, 2025— Stephen Arnold Music (SAM) has created sonic branding and custom music for Gray Media’s slate of New Orleans Pelicans NBA basketball broadcasts. The music package builds upon SAM’s previous collaboration with Gray Media for its sports programming, including Atlanta Braves Major League Baseball coverage, extending Gray Media’s cohesive sports identity while capturing the unmistakable spirit and sound of New Orleans. The three-minute theme was recorded live in […]
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DALLAS—March 10, 2025— Stephen Arnold Music (SAM) created sonic branding and custom music for Gray Media’s newly launched slate of Atlanta Braves baseball games. The package includes an original score, featuring all live orchestration, providing Gray Media with a strong and distinct sonic identity as a sports broadcaster and distribution partner. The three-minute theme has a modular structure that makes it easily adaptable to a range of programming and marketing […]
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DALLAS—December 3, 2024 — Stephen Arnold Music (SAM), the world leader in sonic branding, recreated the sounds of the most storied site in Texas history for Surrounded: The Alamo Augmented Experience now on view at The Alamo in San Antonio.
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Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for six awards at the 2024 MUSE Creative Awards in the categories of Audio, Experiential & Immersive, and Video. The MUSE Creative Awards is a prestigious international advertising awards platform, celebrating excellence and innovation for creative design, advertising, and digital media. The 2024 program attracted numerous high-profile creative agencies and brands vying for coveted recognition. Stephen Arnold […]
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Amidst licensing and royalty battles over popular music, brands can more efficiently reach audiences by taking control of their sonic image. A dispute over royalties between music publishers and social media platforms is currently making headlines worldwide. Songs by some of the best loved artists are being scrubbed from social platforms because licensing agreements for their music were not renewed. Thousands of popular videos are being pulled down or put […]
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DALLAS—February 26, 2024— Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, recently joined Attractions Technology Lab (ATL) for an immersive dive into the latest innovations in themed entertainment. SAM was one of nearly two dozen creative, design and engineering agencies who together created an immersive cyberpunk world—including a full-scale dark ride—at the annual event, offering a glimpse into the future of rides and attractions. ATL is a week-long, […]
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DALLAS—(October 16, 2023)— Stephen Arnold Music, the world leader in sonic branding, created a new sonic identity for Riyadh Season, a months-long mega festival comprising cultural, arts, sports and entertainment events in Saudi Arabia. The studio delivered a complete sonic toolkit of thematically and emotionally consistent sounds and music evoking the spirit of Riyadh Season and designed to capture the imagination of a diverse global audience. Developed by Saudi Arabia’s […]
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DALLAS—May 1, 2023— Stephen Arnold Music captured the drama, intrigue, romance, action and mystery of WETA UK’s expansive programming in providing the musical theme for the station’s new on-air image campaign. The uplifting orchestral theme plays under a lively montage of clips from UK series, both classic and contemporary, while supporting the theme, “British Television at Its Best.” The studio’s creative brief was to produce a theme that evoked the […]
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DALLAS — February 2023 — Stephen Arnold Music has created original sonic branding for The Hill TV, Nexstar Digital’s recently launched streaming channel. The package includes the main theme for the channel and its popular digital counterpart, as well as variations for promos, IDs, intros, bumps and other elements. Debuting in January, the theme has a distinctive, infectious sound that evokes The Hill TV’s unique approach to political journalism and […]
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