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Stephen Arnold Music Creates Sonic Branding for Sports Programming on Gray Media

DALLAS—March 10, 2025— Stephen Arnold Music (SAM) created sonic branding and custom music for Gray Media’s newly launched slate of Atlanta Braves baseball games. The package includes an original score, featuring all live orchestration, providing Gray Media with a strong and distinct sonic identity as a sports broadcaster and distribution partner. The three-minute theme has a modular structure that makes it easily adaptable to a range of programming and marketing […]

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red headed stranger concert

Red Headed Stranger Turns 50 and SAM Had a Front Row Seat

Many folks might not be familiar with Garland, Texas, but they have most certainly heard it, whether they realize it or not. This artsy town northeast of Dallas is home to Audio Dallas (formerly Autumn Sound Studios) where Willie Nelson recorded one of his most celebrated albums, Red Headed Stranger, in January of 1975. This year marks the 50th anniversary of this seminal work and the City of Garland decided […]

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SAM New Studios | Highlights

Welcome to the new home of Stephen Arnold Music (SAM)! Our brand new studios have been custom built from the ground up and feature 5,500 sq. ft. of creative space in the newly renovated Cotton Mill building in McKinney, Texas. The new space is outfitted with a custom designed live room capable of recording everything from solo musicians to live orchestras. We’ve also constructed a state-of-the-art control room and tuned […]

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How Sound Is Shaping Immersive Experiences

How Sound Is Shaping Immersive Experiences If you regularly follow SAM, then you know the effect sound has on our emotions and memory – watch The Science of Sound for a quick refresher. But what happens when you go beyond traditional mediums and introduce audio into real-world, immersive experiences? Attractions such as theme parks, museums, sports venues, and brand activations are dialing up visitor engagement like never before using a […]

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