Music News from Leading Sonic Branding Agency

Stephen Arnold Music Delivers Dynamic Sonic Branding for the Debut of TGL Presented by SoFi

DALLAS—March 3, 2025— Stephen Arnold Music (SAM) created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in prime time on ESPN to huge viewership and great acclaim. The global leader in sonic branding, SAM collaborated with TGL’s Brand & Creative team to provide music for the league’s electrifying opening title sequence, featuring DJ Khaled, as part of a comprehensive […]

SAM Goes Platinum at the 2025 MUSE Creative Awards

Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for eight MUSE Creative Awards in the Audio and Experiential & Immersive categories. The MUSE Creative Awards is known worldwide for celebrating excellence and innovation in creative design, advertising, and digital media. The global competition draws creative entries from high-profile marketing agencies as well as leading brands. This year, SAM is honored to have received four Platinum […]

image of floating audio speakers and a dayglo basketball court

Sound & Sports: How Audio Elevates the Game

Sound is to sport what spice is to food – it heightens the senses and elevates the experience. From stadium seats to the couch, audio is used throughout the sports world to strike an emotional chord that deeply engages fans. The same science of sound enables brands in every industry to generate meaningful recall among their audiences. What makes sound so effective in sports, and how can you use it […]

Tune up Your SPORTS Image – Guitar Giveaway!

There’s never been a more exciting time for local media and sports programming. Our SAM team has been working with our local station partners on some amazing sports projects – including promos, image, show themes, and full game broadcast packages. Ready to hear what we’ve been up to? Check out our latest infectious sports themes, leave a comment below, and you’ll have a chance to win this fantastic Taylor GS […]

It’s Programming Everywhere at NAB 2025, and a Lâg HyVibe Guitar Giveaway!

We’re excited to be an official sponsor again of TVNewsCheck’s Programming Everywhere Conference, which is part of the 2025 NAB Show in Las Vegas. The Programming Everywhere Conference is an all-day event and will be held at the Encore Hotel on Sunday, April 6th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there! The Lâg HyVibe THV30 Acoustic Guitar Giveaway This year […]

The State of Sonic 2025: Trends in Sonic Branding

Is this the year you go all-in with your sonic brand? From in-person experiences to augmented reality and AI-integration, brands are tuning into their audiences more than ever using music, leading to deep emotional connections. Personalization and authenticity are on the rise, as is brand music incorporating human touch. 2025 isn’t just about making your brand sound good – it’s about creating audio that speaks uniquely to audience segments with […]

Sounds of the BIG GAME

The NFL championship game is officially in the books, and with it, another year’s worth of unbelievable advertisements from some of the world’s biggest brands. While we love sports here at Stephen Arnold Music, as a sonic branding agency, we naturally pay close attention to the sounds of every spot, knowing that no matter how funny or weird or dramatic your commercial, one of the most eloquent and memorable expressions […]

SAM World Leader Featured Sports Projects

Game On! Featured sports projects that score big from The World Leader in Sonic Branding

At SAM, our creative team literally puts music into play with impact and emotions that fuel the game. We lean heavily on our expertise with custom branded music and sound design solutions to ignite fan loyalty and keep your team at the top of their game. Dallas Mavericks – MavsTV SAM created a sonic brand and custom music package for the Dallas Mavericks. This epic three minute score features all […]

What’s new from The World Leader in Sonic Branding – Winter 2025

Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]

image of histovery alamo surrounded experience

SAM Creates Immersive Soundscapes for Histovery’s “Surrounded: The Alamo Augmented Experience”

DALLAS—December 3, 2024 — Stephen Arnold Music (SAM), the world leader in sonic branding, recreated the sounds of the most storied site in Texas history for Surrounded: The Alamo Augmented Experience now on view at The Alamo in San Antonio.

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