The Science of Sound By Dr. Sol Marghzar AuD, CCCA, Director of Audiology, Stephen Arnold Music If you’re of a certain age and hear the opening chords to Lalo Shifren’s theme from Mission: Impossible, you probably recognize it immediately. You may even remember your favorite members of the cast. But something else is also happening, because hormones are being secreted in your body—triggering a sense of danger. Our ears direct […]
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Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF » | Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]
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For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]
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(Monday, October 22, 2018) Stephen Arnold Music recently attended the Edward R. Murrow Awards for Excellence in Journalism in New York City. As the red carpet sponsor, and true to SAM form, we gave away a beautiful Gretsch White Falcon acoustic guitar! An energetic and enthusiastic sold-out crowd of the nation’s top journalists packed historic Gotham Hall to celebrate the work of their colleagues across the country. In today’s political […]
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UPDATE: We Have Our Winner! Watch Stephen Arnold and Vault artist, Jon Christopher Davis, preview this amazing giveaway guitar for you. It’s an impressive Gretsch White Falcon Jumbo 12 String Acoustic-Electric Guitar! Stock Music Will Never Be The Same. Collaborating with BMG Production Music, created by one of the world’s largest record labels, The Vault just deposited thousands upon thousands of fresh, new tracks from internationally acclaimed composers and musicians. […]
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Election season is upon us once again, and it’s shaping up to be a doozy! Between the caucuses and primaries – not to mention the late-night Twitter wars amongst the candidates – there’s a lot going on and a lot to cover. That’s why we’re so excited to announce our latest offering: Decision 2016. This market exclusive music package includes four sonically-branded themes for promo and in-show use, as well […]
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I think it’s safe to say we are in holiday season mode. With Thanksgiving approaching next week, we are either giddy as a child or resentful as Scrooge. Thanksgiving has lost a bit of its historical meaning and has evolved into an eating holiday, right? It’s still a beautiful thing – family and food. Just a reminder, if you are feeling a big nostalgic and want to add some historical […]
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Concerts. Let’s just say I’ve been to more than a few. From the symphony hall to the super-amplified arena, I’ve enjoyed many….well, most of them. Maximizing my concert experience is fraught with obstacles, but the big arenas try to make up for it. I stand in line to enter the venue, in line for beer and nachos, in line at the tee-shirt kiosk, and by this time I’ve finished my […]
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Working for The World Leader in Sonic Branding™ means I’m well versed in the Pavlovian effect music has on the human brain. Which is a fancy way of saying that as a mega sports fan, I know that when I hear this: …I’m ready for some Football! That, of course, is Sonic Branding: Being able to identify something – anything – based only on the music or notes associated […]
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Often, when you meet someone new, one of the first questions they ask is, “What do you do?” Which always means, “What do you do for a living?” I reply that I rep Stephen Arnold Music and explain that we produce original music for broadcast and cable networks, along with creating branded music packages for local television stations. With excitement and intrigue, they ask, “Oh, you’re a musician?” I anticipate the big […]
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